The Travel Lifestyle Network (TLN) successfully concluded its first regional meeting of the Americas, which took place in Buenos Aires on March 3 and 4.
American partners from the leading global network of marketing, communication and public relations agencies in the Travel and Lifestyle segment met to discuss the regional landscape, explore opportunities for synergy, share best practices and strengthen personal ties.
With respect to Latin America, it was agreed to promote the use of the network to offer customers regional coverage from the Miami hub, a gateway to Latin American markets.
In the case of Brazil, B4Tcomm will be the one who has the last word regarding the strategy to be implemented in the South American giant, while the Mexican Alchemia will be the one who contributes its expertise and local knowledge in Mexico and Central America.
For its part, Sinergia Marketing Turístico, host of the regional meeting, will cover Spanish-speaking South America, concentrating its efforts in Argentina and the Southern Cone; from where it will provide support to Colombia and Peru to the incorporation of a local partner.
Finally, it will seek to reach the Canadian audience, both English and French speaking, through the local partner Marelle Communications, recently incorporated into the network.
In this way, clients of the regional network will benefit from obtaining continental coverage through a single point of contact, while ensuring brand integrity and message consistency.
David Zapata, CEO of Zapwater Communications, and member of the network’s board of directors for the Americas, said: “As a result of the pandemic first and Russia’s invasion of Ukraine later, we have seen an increase in the number of trips within the Americas, which is accentuated by the relative calm prevailing in the region.”
“This opens an opportunity for those destinations and brands that wish to increase their visibility and recognition in the continent’s source markets, which on the other hand shows encouraging signs of recovery.”
María José González, founder of Sinergia Marketing Turístico, added: “We want to invite all destinations and tourism providers in South America to explore synergies with the Travel Lifestyle Network and thus have local allies on the ground, not only in the Americas, but in the five continents.”
As part of the social program, the participants of the meeting enjoyed a dinner show in Rojo Tango and a peaceful country day at La Bandada.
About Travel Lifestyle Network:
Travel Lifestyle Network (TLN), created in 2008, is an international network of independent communication agencies that was founded to work seamlessly across borders in the ever-changing dynamic travel and lifestyle industry. The network includes agency members in Europe, Americas, Asia and Oceania. TLN membership currently consists of 17 owner-managed marketing, PR and communications agencies serving clients from tourism and lifestyle industries. The TLN client portfolio includes destinations, hospitality, travel organisations and airlines as well as lifestyle consumer brands, gourmet/F&B, fashion, cosmetics, luxury goods. Each member agency is a recognised specialist in all aspects of communications in its specific country or region. TLN’s global reach of 23 major markets includes among others France, Germany, Italy, Spain, UK, Australia, Canada, USA and South Korea. For references and information please visit www.travellifestylenetwork.com.
About Sinergia Marketing Turístico:
Sinergia Marketing Turístico is a marketing, communication and commercial representation agency specialized in the Travel and Tourism sector. Founded in Buenos Aires in 2010, today it provides support to destinations and tourism providers in Argentina, Chile, Uruguay, and Paraguay, reaching its area of influence to Colombia and Peru. Its clients include ImperaTours (Italian DMC), Hoteles Estelar (Colombian hotel chain), the Pacific Alliance (regional integration mechanism) and Meliá Hotels International (Spanish hotel chain). In 2020 Sinergia MKT joined the Travel Lifestyle Network, expanding its service offer to the main source markets worldwide. For more information please visit: www.sinergiamarketingturistico.com
