Zebra Partners announces new VP appointments to leadership team

by | Apr 13, 2023

Zebra Partners, a global women-owned, industry-leading public relations and marketing firm in gaming, emerging technologies, consumer toys, family products, and entertainment, today announces expansion of its leadership team with the promotion of two senior staff to vice president titles.

The appointments include Alice Martinez to vice president of emerging technology and Andrea Sausedo Piotraszewski to vice president of games and technology, both of whom are highly instrumental in Zebra Partners continuous and steady global growth in working with world-recognized, established brands to innovative startups.

“Zebra Partners, now in our 15th year, is more robust than ever with our team doubling in the past 18 months. We credit this to our leadership team’s deep expertise, dedication, and very personal care to our clientele, big and small,” says Perrin Kaplan, principal and co-founder, Zebra Partners. They have integral leadership roles in shaping our future.”

Alice Martinez – Vice President, Emerging Technology

Since joining Zebra Partners in 2015, Alice has impressively led successful, strategic campaigns for Meta, Sony Pictures Virtual Reality, USC Games, and many others at the intersection of video games, virtual and mixed reality, streaming, and AI. Previously, she led corporate communications for a biofuel technology startup.

“Communications in our digital world constantly shifts and I find that to be a unique challenge for companies. We are always coming up with fresh approaches. Some might find that exhausting but it’s what fuels me in coming to Zebra every day, along with the incredible people I get to work with,” says Alice Martinez.

Andrea Sausedo Piotraszewski – Vice President, Gaming and Technology

A PR veteran of more than 25 years, 11 of which at Zebra Partners, Andrea has built her career as a strategist and counsel for companies in video games, toys, and technology. At Zebra Partners, she’s been at the forefront of delivering bespoke programs for companies such as Tetris, Spin Master, Aspyr, Meta, and the Academy of Interactive Arts & Sciences’ annual (AIAS) D.I.C.E. Summit and Awards, to name a few.

“Each year at Zebra Partners only gets better! I work with some of the most creative and passionate minds in PR and marketing and am excited to build on the incredible success our team has achieved as we look to the future,” says Andrea Sausedo Piotraszewski.

About Zebra Partners

Zebra Partners is Seattle-headquartered, and an award-winning and global firm offering strategy, public relations, corporate brand, integrated marketing, media, influencer and social media for businesses worldwide. Key practice areas include gaming and content; emerging technology, including AI, metaverse, VR and AR; and kids and family consumer products. Women-owned and founded by three former Nintendo executives, Zebra Partners is a virtual firm with associates located across the United States. Remote from day one, Zebra is now in its 15th year as a pioneer in building culture across time zones. To learn more, follow us on LinkedIn.

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