PR News Archive
Why creating a Wikipedia article is so difficult for startups
For startups and founders, Wikipedia can feel like the missing piece of a modern visibility strategy. The encyclopedia's 7 million-plus articles (in English alone!) rank prominently in Google results, provide text for knowledge panels, and power voice search responses...
AVE is officially dead—citation share is what replaces it
The PR industry has tried to kill Advertising Value Equivalency for twenty years. It survived because nothing came in to replace it. Something just did. More than a third of consumers now begin product research inside an AI engine — not Google, not a publication, not...
PR lessons from the approaching FIFA World Cup tournament for sports marketers and PR practitioners
Many years ago when I was a sports journalist, before asking to be transferred from what was then called the “toy department” to what I considered a more important one, a well-known sports publicist would close his shop during the World Series and go on vacation. His...
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...
Fake authority is the new spam: How over-optimized expert quotes are hurting brand trust
Audiences don’t passively absorb expertise anymore — they assess it instantly. On digital platforms, executive interviews, LinkedIn updates, and press commentary, readers constantly encounter refined insights that feel increasingly similar. The wording shifts a...
How brands can maintain trust and credibility during an online crisis
Brand reputation crises once moved slowly enough for companies to contain public criticism before it reached wider audiences. Traditional media cycles created delays between an incident, public reaction, and large-scale coverage. Today, digital platforms operate very...
Why businesses are paying more attention to global mobility in 2026
The way companies hire, expand, and relocate talent has changed dramatically over the last few years. Remote work opened the door to international hiring, but it also introduced a new layer of legal and operational complexity that many businesses were not prepared...
Why expertise is the only sustainable content strategy — and how to do it right ( +examples)
Developing a content marketing strategy that has the potential for long-term expansion is never easy. If your goals include sustainable brand growth, there are several non-negotiables that your marketing strategy will need. These include a rock-solid understanding of...
Why high ad spend doesn’t always mean better ad output
Many brands assume that increasing ad budgets will automatically improve results. It sounds logical. Spend more money, reach more people, and generate more sales. Yet, real-world campaigns often prove the opposite. A company can pour millions into advertising and...
The AI-to-AI funnel: How to succeed when your pitch is read by an algorithm, not a journalist
Every morning, thousands of public relations professionals click "send" on their carefully crafted media pitches, visualizing a reporter sitting at their desk, sipping coffee, and reading their clever subject line. That visualization is rapidly becoming a relic of the...
From press release to powerhouse link: Why digital PR now must have a backlink strategy
You land a mention in Forbes. The team celebrates. The screenshot goes in the deck. Two weeks later, you check the analytics — and you got 11 visits. This is the modern PR coverage paradox, and it is why agile communications teams are quietly rebuilding their...
The new crisis isn’t a WSJ hit—it’s a ChatGPT answer
A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage. The new crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside...