PR News Archive
Financial services PR playbook for reputation and risk management in 2026 and beyond
In 2026, financial firms face a landscape in which rumors and technical glitches can escalate into crises within minutes. Maintaining a stable reputation depends on your organization’s ability to provide accurate information as quickly as the news spreads. This...
Your CMO can’t define AEO, LLMO, or AI visibility. That’s a board-level problem.
The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months. I run a communications firm. We brief a lot of CMOs. In the last six months, here is...
The audience already chose their sources: Why Google’s preferred source feature should change how technical companies think about trade media
When the Michelin Guide launched in 1900, it wasn’t built to cover every restaurant. It only reviewed the ones worth the detour. Here, Richard Stone, founder of technical PR agency Stone Junction, explains what Google’s preferred source feature means for industrial...
The hidden communication problem slowing down modern businesses
When companies talk about productivity problems, the conversation usually focuses on tools, staffing, or processes. But many operational slowdowns come from something less obvious: fragmented communication between teams and systems. Approvals get delayed because...
Earned Media Just Became the Most Underpriced Asset in Marketing. The Numbers Are Now Decisive.
A research finding I want every marketing leader to consider. 85.5 percent of AI citations reference earned media sources — not brand-owned websites. The number comes from recent industry analysis of more than one million AI prompts. The University of Toronto puts...
Why referral marketing should be part of every modern PR strategy
Public relations is all about shaping how people think and feel about a brand and building trust. The way PR professionals work has changed a lot in 2026. Getting featured in the media still matters. What's changed is that now the trustworthy endorsements often come...
Putting people first: How AI can support underserved communities
With the rise of AI, it can feel like chatbots and automation are replacing human connection. There are also ethical concerns around its use and impact that must be addressed, especially in underserved communities that are already facing heightened environmental risks...
How AI search summaries are quietly reshaping brand authority online
Search has evolved beyond a simple gateway to websites and now functions as a direct answer hub. Thanks to AI-powered search overviews, users obtain summarized insights, suggestions, and brand comparisons within the results page without clicking any link. This change...
Why Instagram views matter more than followers for brand partnerships in 2026
What if everything you knew about influencer marketing was already outdated? Brand partnership budgets are shifting fast in 2026. Follower counts no longer close deals. For PR professionals, paying for performance is the new standard. Two years ago, followers were...
Boost your small business with AI: A beginner’s toolkit
Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business people wished they...
The media list is wrong. The AI engines just proved it.
The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong. The Trade Press AI Index 2026 audited 680 million AI citations across nine industries and five...
Top 5 Tools to Monitor AI Visibility for PR in 2026
For years, PR measurement meant tracking coverage volume, sentiment, and reach across news and social channels. While these channels remain important, AI usage has grown exponentially and is now a leading driver of traffic and brand discovery. Industry research shows...