PR News Archive
What if your PR budget gets cut tomorrow? A smarter way to plan for uncertainty
Most PR teams don’t get a polite warning before the budget changes. It happens in a leadership meeting you weren’t in, after a rough quarter, during a hiring freeze, or right when a launch calendar starts to fill up. That’s why “we’ll figure it out if it happens” is...
Using PR to turn podcast visibility into revenue
Podcasts continue to replace or augment other content forms as a key way to do business, meet customers and engage with your audience. Estimated to hit a $40 (£29.4) billion global business this year, and with growth set to triple by 2030, if the age of reading...
Time tracking tools for agencies: Which ones actually get used after the first month?
Most agencies have tried at least two time tracking tools. The first one got adopted for a week, filled with messy entries, and quietly abandoned. The second one was more full-featured, which meant more configuration, more fields, more friction, and the same outcome:...
5 Tools To Effectively Monitor Brand Reputation
Brand reputation is the collective public perception of your brand or organization among your target audience, shaped by your image, performance, and values. It is an integral part of a successful business, with 88% of customers stating that brand reputation and trust...
Common content optimization mistakes and how to avoid them
Content optimization is widely adopted across digital marketing, yet it is often misunderstood as a purely technical or keyword-focused task. Many teams concentrate on surface-level improvements—such as keyword density or meta tags—without addressing deeper factors...
ESG storytelling—communicating your impact: A modern PR guide for 2026
A sustainability target means one thing on a spreadsheet. That changes when you can see how it changes operations, hiring decisions, supply chain behavior, or customer experience in practice. Most ESG reports fail for the same reason: they read like obligations...
RAG against the machine: What is RAG and how does it impact PR and marketing
I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, ‘retrieval augmented generation (RAG)’. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there...
How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
How always-on marketing is burning out brand identity
Modern brands are communicating more than ever before. From social media posts and email campaigns to push notifications and real-time engagement strategies, the pressure to stay constantly visible has turned “always-on marketing” into a standard business approach....
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...
How TikTok boosts your brand visibility: From content strategy to follower growth
When TikTok was started, the majority of PR experts disregarded it. The platform had no clear position in a professional communications strategy, the audience was teenagers, and the material was frivolous. During those days, that skepticism made sense. But it doesn’t...
PR in the age of AI saturation: Is “more content” killing credibility?
The PR industry is facing a quiet but serious credibility crisis. Not because brands aren’t communicating enough, but because they’re communicating too much. AI has made it easy to produce content at scale, but scale without substance is eroding trust faster than most...