It's a case of the digital world imitating the real one. You've heard that 90 percent of person-to-person communication is non-verbal. With online communication? Well, we're approaching those levels. Larry Kim of MobileMonkey.com has written that at some point this...
The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...
A whopping 89 per cent of B2B marketers are including content marketing in their overall marketing strategy. Are you one of them? Is your organization ramping up a content-building engine and starting to churn out lots of interesting and educational content that is...
The first part of any successful content amplification strategy is creating content that is easily amplified. This may sound elementary, but it’s not exactly easy, either. Throwing dry spaghetti at the wall hoping that it sticks just won’t work; the content has to...
Influencers are experts within a particular industry or on a particular topic. More than just experts, though, an influencer is an expert with a large and engaged following. Engaged followers, for their part, are those on social media platforms who do more than simply...
You’ve worked hard to generate quality inbound leads, but now what? Marketing automation is how sophisticated marketers today are reducing their repetitive task load. Automated marketing software will publish your emails, social media posts, blog updates, and other...
Writing shallow, generic content is easy, requires minimal research, and demands little prior knowledge of the subject—all of which may be selling points for content writers. However, clients are looking for brands to stand out from their competitors and demonstrate...
Lauren Edwards is founder of WriteCulture, a company that coaches PR teams on writing, pitching and interactions with clients. Lauren has trained over 1,000 PR pros, from entry-level staff to SVPs. I sat down with Lauren to get her perspective on current PR...
It’s that time of year again. While everyone is making personal New Year resolutions to become better people, companies are beginning to roll out strategies to become better communicators. In 2015, the importance placed on content marketing in communications...
Content in releases. A hot topic out of the recent PRSA conference in Atlanta. Once, when you mentioned quality content in a release, you were specifically referring to the level at which the writing stood. Or did not stand. That was, or at least could be, enough...
They say content is king, and no truer words have ever been spoken. In today’s digital world the amount of content available to us is truly epic. But how do you decide upon which sources to rely on? Those who stand out from the crowd are those whose content is...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...