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Crisis Comms & Media Monitoring

5 powerful reasons why social listening is crucial for PR success

5 powerful reasons why social listening is crucial for PR success

Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...

How to use AI-powered media monitoring to stay ahead of PR crises

How to use AI-powered media monitoring to stay ahead of PR crises

The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...

PR Tech & AI

AI in public relations: The new frontier in 2025

AI in public relations: The new frontier in 2025

The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...

8 ways AI-powered PR is changing B2B communications strategies

8 ways AI-powered PR is changing B2B communications strategies

AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...

Content & Media Relations

5 ways digital PR transformed Glossier into a global beauty brand

5 ways digital PR transformed Glossier into a global beauty brand

In today’s fast-paced, digital-first world, public relations is more than just crafting a press release and sending it out to a list of journalists. It’s about creating authentic narratives, building relationships with customers, and, most importantly, leveraging...

8 common mistakes to avoid in a PR campaign, and what to do instead

8 common mistakes to avoid in a PR campaign, and what to do instead

A well-organized public relations campaign creates a strong brand reputation, attracts customers, and builds credibility. However, there are quite a few companies that make mistakes that reduce the effectiveness of their PR. Here are eight avoidable mistakes: 1. Lack...