When crisis strikes: The playbook for reputation survival
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
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Crisis Comms & Media Monitoring
When the bottom drops out: Navigating your brand through its darkest hours
There’s a moment every entrepreneur dreads, and it arrives like a cold draft through a cracked window. Sales dry up, partners back out, or the world shifts just enough to rattle the foundation you thought was steady. Business isn’t just business when your name is on...
Using media intelligence tools to track competitors and industry trends
Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
A cautionary tale: How Ford’s advertising missed the mark—and what other car companies can learn
Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly,...
PR Tech & AI
How to market your coding projects like a pro
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
The role of AI in modern PR campaigns
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
9 ways developers can use AI to market their side projects or SaaS tools
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
Content & Media Relations
How to streamline your marketing reports by using these 5 AI tools in 2025
Marketers have to deal with lots of data every day in 2025. This data might come through social media, ads, and emails. Marketers need to analyze the data thoroughly to make reports, which takes a lot of their time. But nowadays, this effort is being taken over by AI...
The dos and don’ts of using humor in PR campaigns
Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing...
How to market your coding projects like a pro
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...