5 PR campaigns that elevated small tech brands in 2025: Winning strategies for maximum impact
In today’s rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging...
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Crisis Comms & Media Monitoring
How to use competitive media monitoring to stay ahead in 2025
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...
Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
PR Tech & AI
From media coverage to revenue: How AI-powered PR drives business growth
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making...
8 ways to use social listening for building brand loyalty
Social media has a significant impact on how consumers engage with brands in the modern digital environment. It’s an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of...
Comms tools and tech: Building trust in marketing through quantum computing
The intersection of quantum computing and digital marketing marks a defining moment for businesses seeking deeper customer connections. Marketing teams now process more data than ever before, from social media interactions to purchase histories, yet traditional...
Content & Media Relations
Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
How to build a PR strategy for a product launch in 30 days
Are you planning a product launch? Successful product launches are equally about finding a good product-market fit as they are about communicating effectively with your target audience. You’ve done the first bit by building a product you’re proud of and your...