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The art of crafting a perfect apology in public relations
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
Podcast listeners pay more attention to ads than other media consumers
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...
Semantic search vs. keyword search: Which is better for your SEO?
Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...
AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim
Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure...
6 tips for mastering product ranking for maximum conversion impact
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t prioritizing eco-practices
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to...
Proactive crisis management: 4 steps for developing a robust response plan
One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
Women in industry: Gender disparity in cybersecurity explored in new research
The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech...
10 game-changing digital marketing tools to take your business to new heights
You’re likely familiar with the fact that one needs software to stay up to date in their digital marketing game. But as there are a number of options, it gets difficult to choose the right one for a business. Therefore, in this article, we have created a list of some...
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The Shipyard Acquiring Fahlgren Mortine, National Public Relations Agency of the Year
Merged company gains critical skills and scale to disrupt industry and “Engineer Brand Love” COLUMBUS, Ohio (April 18, 2024) – Just months after securing a significant investment to fuel its expansion and after being named one of Adweek’s Fastest Growing Agencies...
Leading automotive manufacturer appoints Stafford-based PR agency
~ Stone Junction begins work on social media campaign for SPAL Automotive UK Ltd ~ Stafford-based Technical PR agency Stone Junction has been appointed by global leading manufacturer of high performing electric fans and blowers, SPAL Automotive UK Ltd, to manage a...
Kaplow Communications Adds New Clients to Agency Roster
Kaplow Communications announced the addition of the following new clients to its roster across our three core categories - Lifestyle, Beauty, and Health & Wellness: Media and lifestyle industry giant, Forbes Fan favorite apparel brand, johnnie-O Hair color...