#SAGAwards: Twitter declares Kate Winslet, Armani the red carpet champions

by | Feb 1, 2016 | Analysis, Entertainment, Twitter

It’s awards season. And everybody loves awards season.

Nowhere is that fact more obvious than on the great social barometer known as Twitter.

The Screen Actors Guild Awards took place on January 30, the second major awards show of the year after the Golden Globes earlier in January, and there was ample fan buzz both in the run-up to the event and during the show itself.

MediaMiser tracked all mentions of the #SAGAwards hashtag in the week leading up to and including the show; from the 26th to the 31st, more than 420,000 tweets were collected with 67 per cent coming the day of the awards.

As is expected at awards shows of all types, the attendees’ fashion choices largely stole the show. After the usual suspects ━ “actors”, “SAG”, and “award” ━ the most widely used word was “carpet”, appearing in over 23,000 tweets.

And the most widely distributed tweet on the subject? A retweet from former Miss World Priyanka Chopra to her 12.6 million followers:

With all this talk of carpets, there was bound to be some mention of who was wearing whom. Here then, is the breakdown of which stars and their designers were getting the most chatter. sag awards Kate Winslet was the clear winner of the most-talked-about award, with the Steve Jobs actress and her bold green Armani number earning mentions in 512 tweets (73 per cent more than Nicole Kidman and her “bohemian dream” from Gucci). And in what would seem to be a departure from awards shows past, two gentlemen cracked the top six, with Eddie and Leo apparently working their tuxes well (though only two of The Revenant star’s mentions didn’t also mention Ms. Winslet). And then there was Christina Hendricks of Mad Men. While her seven mentions didn’t earn her a spot in the top ten, she was the subject of perhaps the evening’s most scathing fashion remark:

But the evening became about so much more than this season’s sartorial trends as African-American actors started racking up the wins: Queen Latifah, Uzo Aduba, Viola Davis, and Idris Elba all took home awards.

Mr. Elba became the first person to win two separate awards for individual performances in the same year (Outstanding Performance by a Male Actor in a Supporting Role for “Beasts of No Nation” and Outstanding Performance by a Male Actor in a Television Movie or Miniseries for “Luther”). And he took to Twitter to show his appreciation.

On his third trip to the stage, this time as a presenter, the man of the evening underscored just what was happening when he pointed out powerfully and poignantly, “Ladies and gentlemen, welcome to diverse TV.” When questioned backstage on the #OscarsSoWhite controversy after her win for Outstanding Performance by a Female Actor in a Drama Series, Viola Davis produced the quote of the night.

At time of writing, this single tweet from Variety had been retweeted more than 4,700 times. Despite her words, the hashtag #SAGSoBlack began trending during the show.

But the award for most shared tweet must go to Ms. Aduba, who sent out this adorable little nugget:

With more than 17K retweets and 37K likes, it’s proof that people like them some sappiness.

Be sure to visit us again after the February 28th Academy Awards when we analyze Twitter’s reaction to the Oscars. While we can promise there won’t be much diversity to speak of, as not one of the 40 actors nominated is black, you can safely assume there just might be something worth talking about.

Marcus Kaulback
Marcus is a content creator and marketer with a focus on branding and communications.