fbpx

Toronto Fashion Week: Top five designers in online news

by | Mar 22, 2016 | Analysis, Entertainment, Online News

This past week saw the holding of Toronto Fashion Week and the release of the new fall 2016 collections from several world-class designers. Held at the same time as Vancouver Fashion Week, the Toronto show typically receives worldwide attention as new designs are showcased.

But while Toronto’s week of events received significant attention in the online media, Vancouver’s event may have some catching up to do: the west coast event received only four per cent of the online mentions than that of the larger show in Toronto.

At any rate, MediaMiser looked at Canadian online news coverage related to Toronto Fashion Week from March 14 to 18 to determine which designers created the most buzz during the posh five day event.

The result? The unique style of 3D-printing group Daniel Christian Tang and conceptual women’s wear specialist Mikhael Kale took the top spots:

Top mentions in online news

toronto fashion week designers

Daniel Christian Tang, a trio of Toronto-based designers, received significant coverage for their unique fashion approach of creating 3D-printed luxury jewelry. Taking inspiration from architectural marvels such as the Royal Ontario Museum and Beijing’s Bird’s Nest Olympic stadium, the unique chrome-cast pieces were modeled on individual body-suit clad models.

Mikhael Kale’s collection received praise from the local fashion community and several positive reviews, but what contributed to the high amount of coverage was that several models began slipping at the front of the runway (this accounted for 15 per cent of all Toronto Fashion Week mentions).

But Kale also received a good amount of coverage associated with the original music created for the show, which was produced with hometown Drake’s OVO label.

Australia-based designer Hayley Elsaesser was mentioned both for her unique ‘Gutter Ball’ collection, drawing from the cult film The Big Lebowski, and for her choice not to use agency-based models, instead using a variety of people ranging in age from 18 to 70 and sizes from 2 to 12.

So while a few stumbles and rainy weather may have put a slight hitch on the first day of Toronto’s Fashion Week, it did not seem to dampen spirits for the remainder of the show.

Media Audit in-post ad

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Donald Den

RECENT ARTICLES

SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—which one is better for you and why?

SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...