PR News Archive
Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
PR and emerging tech: Utilizing blockchain for PR transparency and trust
Today, almost every active internet user has heard the magical word "blockchain." For many, it has a strong and exclusive association with cryptocurrencies. But no, blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to...
Investor relations in focus: The powerful connection between brand and share price
New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price,...
AI mastery for entrepreneurs: Strategies to maximize business potential
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of...
Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?
Product quality and a fair price will always be important to consumers, but those age-old metrics are no longer the only horses in the race. Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help...
3 ways conversion marketing improves your business—and 3 strategic steps
So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason,...
Digital media trends: Consumers expect personalized experiences, social engagement and diverse content—can media deliver?
American consumers' evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts...
Data-breach crisis response: How your eCommerce brand’s PR team can regain trust
When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research...
Most employers’ workplace inclusiveness isn’t working for LGBTQ+ Gen Zers: New barometer study shows middling scores
Diversity and inclusion—and everything that they mean to everyone—is a powerful mandate for businesses worldwide. And unlike more variable-reliant Purpose initiatives like sustainability, DEI is largely a workplace attitude supported by policies and procedures, as...
Content distribution: A comprehensive look at strategies that drive results
In today's digital age, creating valuable and engaging content is only half the battle. The key to success lies in effectively distributing that content to the right audience at the right time. Content distribution strategies play a crucial role in driving results for...
5 key trends redefining media engagement in the music industry
As the music industry pulsates with digital innovation, artists and record labels alike are tuning into a new era of media engagement. Success now dances to the beat of a different drum; it’s not just about hitting the right notes but also mastering how they resonate...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...