PR News Archive
A look inside the stressful, messy and satisfying career of the social media marketer: What it’s really like to work in this fast-paced field
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
The future of public relations: AI and automation in the industry
Public relations, an industry historically characterized by human ingenuity and personal touch, is undergoing a transformative revolution. The powerful synergy of AI and automation in PR lies at the heart of this transformation. As technology progressively embeds...
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky high, and not just...
7 warning signs of greenwashing: How to identify authentic environmental commitment
Greenwashing is a word we first heard years ago, and it's an interesting term; greenwashing refers to businesses that claim to be eco-conscious, yet, in reality, aren’t worthy of the term. Businesses may say they're ‘green’ or ‘sustainable,’ but their actions may say...
Communication breakdown? Consumers want more sustainable product packaging, but they say they have a hard time identifying it
Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from...
5 steps for building an effective brand experience strategy
Consider this ordinary situation. You’re planning a weekend away camping, and could do with some new outdoor gear. Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. You’ve bought from there many times before....
ICYMI: Bulldog’s Top 10 most popular posts in August
Summer may be slipping away, but Bulldog traffic remains red hot. August was another stellar month, with near-record site visitor numbers, and lots of thought-provoking content in our original research-based articles and contributed content. Hot tactics-focused topics...
Local search SEO tips to increase visibility for small businesses
It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus...
Shaping tomorrow’s leaders: A new generation of employees butts heads with C-suite execs over leadership expectations and training
Gen Z and other younger people entering the workforce are not bringing their parents’ submissive mindset to their new employers. They have unprecedented expectations that are rattling the cages of traditional leadership and redefining the way leaders and staffers...
8 animation styles for making captivating explainer videos for your brand
Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it's hardly surprising that artists and designers regularly working with this type of content have honed a...
Can radio still drive brand conversations in a social media world? Much more than you think
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
3 ways inflation is impacting food & drink brands
While food inflation in the UK has shown signs of slowing over recent months, unfortunately, UK food prices are still up. In fact, the ONS reports that food costs have increased by over 17 percent in 12 months, and experts predict they’re unlikely to fall anytime...