PR News Archive
New agency research affirms the value of public relations services amid economic turbulence
The economic forecast around the world is not very bright right now, and this puts brands and businesses in a vulnerable position—and new research from global integrated PR agency MikeWorldWide (MWW) affirms that, just as it was during the COVID crisis, effective...
4 important elements of storytelling vital for media relations
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...
CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery
New research from the CMO Council finds that as retailers and consumer products companies scramble to meet customer demand for fast home delivery of products—citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high...
PR glossary in focus: Data terms you should know
Data is a big part of modern business success. It's used to create reports, predict earnings, and factors into every decision that drives a company's growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create...
Personalization pitfalls: Many efforts are limited by lack of budget, visibility, actionable data
Even with AI-powered tech functionality and piles of readily available data, marketers continue to struggle with personalization initiatives. New research from customer engagement platform MoEngage takes a deep dive into the obstacles and shortfalls, with input from...
Free speech and the business of marketing on Elon Musk’s Twitter
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...
Study: Consumers want humans moderating content online, not just AI
The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly...
Overconfident marketers missing the mark with consumers in light of inflationary pressures
New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. The survey confirms businesses and consumers alike are being...
Top 10 biggest mistakes when building thought leadership campaigns
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when...
What keeps CMOs up at night? New survey IDs marketers’ nightmares
It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and...
Half of consumers are open to making holiday purchases from social media
A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55 percent of respondents say they are open to making holiday...
Consumers want brand interactions online to feel more like personal conversations—but how?
New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only...