PR News Archive
COVID case study: Heinz presents a pitch-perfect quarantine plan
With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...
Why impulse spending has increased by 18 percent during the COVID crisis
New research from crowdsourced shopping platform Slickdeals found that the COVID-19 pandemic has consumers shopping more impulsively than prior to the pandemic. In January of 2020, before the pandemic, the average American was found to spend $155.03 monthly on impulse...
4 reasons your business may be getting poor reviews—and how to improve them
When your growing business is starting to take off and you’re pleased with your revenue but not your reviews, you need to act quickly and decisively. Here are four reasons why your business may be receiving poor reviews, and some ways you can remedy the problem...
Shoppers are heading back to stores—but how do they feel about dressing rooms and sales associates?
As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent). However, the...
The importance of maintaining social marketing in times of crisis
Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...
COVID PR pulse: Where Republicans & Democrats disagree—and agree
As the country grapples with a united approach to battling the COVID-19 pandemic, feelings about the government’s response to the outbreak clearly break along partisan lines, according to the third in a series of Political Sentiment Polls, conducted by the College of...
Managing the cost of PR for a startup or micro business
There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...
Journalists on the move – Week of May 18
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: JasonSchreier (@jasonschreier) has been appointed Tech Reporter, covering video games, business and...
On the heels of COVID’s devastation, what does the travel industry’s future look like?
The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to...
How buyers feel about marketing efforts in a COVID-19 culture
To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and...
4 tips for staying connected to the world while working from home
Working from home has both advantages and disadvantages. Many people choose to work from home, but with the recent health concerns, this has become a common occurrence for many more people out of necessity. Whatever thereason for your work location, you need to make...
Brand actions during reopening phase to indicate how they perform in new COVID economy
As numerous U.S. states and countries worldwide begin to gradually lift their COVID-19 lockdown restrictions, "back to business" comes with a new set of consumer expectations for those brands that will continue well into the future, according to new research from...
Get the latest PR insights, resources, and webinars from Agility PR Solutions
