PR News Archive
6 Reasons You Should Monitor Your Competitors’ Crises
Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...
3 critical tips for standing out during a vicious news cycle
When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one...
Vaccine rollout driving hopeful consumer attitudes for the first time in a year
As more vaccines are distributed, people are beginning to bounce back from lockdown fatigue and frustration and—for the first time since the COVID crisis set in—are ready to come out of isolation, according to new research from omnichannel CX company Harte Hanks...
Press Moves – Week of April 5
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Richard Stevenson (@dickstevenson) has been named Washington Editor; Caryn Wilson (@carynawilson)...
10 ways content marketing and social media strategy can boost sales
Your digital marketing strategy plays a pivotal role in your conversion rate. To optimize sales, you need to include both content and social media marketing. Social media provides an online presence, a crucial element to any sales strategy, while content marketing...
7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail
Like the rest of the business world. the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with...
6 types of videos that enhance your landing page’s effectiveness
Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way. So, how can you take full...
3 tips for becoming a more effective PR practitioner
Working in public relations can be tricky, especially if you are just starting out in your career. It is important that you not only understand the needs of your clients but also your own needs. Never forget to advertise yourself. After all, if you cannot make...
Women in PR: New study investigates long-term effects of gender bias in the industry
Women dominate public relations—until you get to the boardroom, that is. This long-festering disconnect has plagued PR for decades, and new research from The Organization of Canadian Women in Public Relations and the Organization of American Women in Public Relations,...
4 creative ways PR agencies can build killer relationships with clients
Client relations can be a hassle no matter the industry. It can get especially tough for PR and marketing agencies. “The customer is always right” is something that might work in retail, but for a PR representative, those words might be unpleasant to hear. In any...
Half of CMOs struggle to prove marketing’s impact on revenue
Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to be challenged by the difficulty of reporting on revenue impact and company growth, with only 49...
7 techniques you can apply to improve your public relations
Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....
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