PR News Archive
The 5th ‘P’ of marketing: Brands must protect us from fake products, misleading content
We’re all familiar with the iconic ‘Four Ps” of marketing, and since brand authenticity will play a big role in consumers’ decision-making process in 2021, a new survey by online brand protection software provider Incopro delves into shopper perspectives on the...
How to leverage surveys to score media coverage and grow your brand
Competition for media attention (anyone's attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more. Yes, these releases serve as important tools to help "put on...
How reducing your carbon footprint improves your PR
By now, the general public has become fairly familiar with the issues posed by climate change. The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back...
The consumer behaviors that changed forever in 2020—and how they will impact 2021
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital...
4 ways influencer marketing evolved in 2020
The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these...
A year of burnout: Most found success more challenging in 2020
By any measure, 2020 was a tough year for the average worker. Employees dealt with the COVID-19 pandemic, working from home, economic upheaval, and new burdens with childcare and technology—challenges that caused the majority of American workers (55 percent) to find...
How customer experience affects your brand reputation
As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. Most brands attempt to build their reputation through marketing and advertising...
With business on the cusp of a seismic reset, comms strategies need to get more human
Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode...
Selling tech without touch—a virtual trade show paradox
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...
Why a ‘quality and quantity’ coverage combo is a perfect winning duo
When planning a public relations campaign for your business, it’s important to achieve a happy medium between quality and quantity in regards to coverage. While it’s natural to want to go big and have your brand being talked about on every TV and radio station, it’s...
How to take charge of your news environment to reduce 2021 anxiety
People want to be informed, but are overwhelmed by the flood of news and deeply worried about information imposters, according to new research from news transparency consortium The Trust Project, which offers 5 questions you can ask to more easily identify reliable...
Press Moves – Week of January 4
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reuters: Luke Baker (@BakerLuke) has left. Telegraph Herald, The: Jeff Montgomery (@telegraphherald) has been...
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