PR News Archive
Optimizing success: 5 tips to creating an effective performance management system
Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise. Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit...
8 ways artificial intelligence can boost your email marketing
AI-powered email can be described as a process of promoting goods and services with the help of personalized email campaigns, which includes methods like data collection, data analysis and additional observations of the audience or economic trends that may impact the...
The New Era of Leadership: New research reveals the biggest challenges for C-suite executives—and skills needed to lead in 2024
Leadership has been a challenge in the post-pandemic era—oft-reported components of today’s workplace dynamic have resulted in a perplexing manager/employee conundrum, generated by the heightened expectations of a brash new generation entering business life, plus the...
7 ways AI recommendations can improve e-commerce conversion rates
Optimizing conversion rates can be extremely challenging, especially when you’re manually analyzing and extracting insights from data. Fortunately, recent developments in machine learning and AI have brought a new era of possibilities. AI can evaluate large amounts of...
Media trends: Led by younger generations, podcasts are replacing traditional media consumption in all age groups
The media landscape continues to morph as a new report from strategic consultancy and marketing research firm KS&R reveals that traditional media is losing more ground to other sources as all generations, spearheaded by millennials and Gen Z, are increasingly...
Handling difficult conversations: 8 strategies for addressing setbacks, delivering bad news, or managing conflicts
Do you ever have tough talks at work that make you feel uneasy? How can you handle those tricky conversations without stress? The good news is with the right mindset and preparation, you can tackle these challenges smoothly and confidently. According to a VitalSmarts...
4 tips for writing PR content to build a positive and professional brand image
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
Richard Edelman delivers an impassioned DE&I call to action and new racial justice Trust Barometer findings at Women of Color Connecting summit
As a culture, we’ve made some middling progress against systemic racism in the workplace (depending on who you ask, of course), but such a deeply ingrained societal disease won’t be corrected by company policies and procedures without ardent and honest...
AI is creating a tsunami of change in journalism: What does that mean for the newsroom?
In just the first two months of 2024, more than 500 journalists have been laid off at top publications, including the Los Angeles Times, The Wall Street Journal, Time, and Business Insider. While some publications are downsizing to protect themselves from the tides of...
ICYMI: Bulldog’s Top 10 most popular posts in February
2024 is off to a raging start here at Bulldog Reporter, with two of our biggest months in modern history kicking the year off in style. And February was the biggest one yet, with our most popular posts generating unprecedented traffic. We’re thrilled about that, but...
Today’s leaders in focus: Tips for developing effective people management skills
For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things....
5 considerations for hiring a social media manager for your business
Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media...