PR News Archive
Surviving a PR crisis, from first steps to resolution
The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...
5 new tech tools to help your business engage modern consumers
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...
Data analysis deficiency: Two-thirds of organizations are failing to deliver real business impact
A new generation of business analysts is emerging, as organizations modernize their analytics capabilities and aim to unlock the value of ever increasing amounts of data—but a new report from search & AI-driven analytics ThoughtSpot and research partner TDWI...
How to create (really) actionable content your readers will love
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action. While writing for your business, ask...
How can companies meet demands to show Purpose commitments? Here are 3 ways
The shared experience of COVID-19 has significantly changed what it means to be vulnerable and has thrust individuals, families, and communities across the world into situations where basic needs are not able to be met. In turn, it has also shifted how companies...
Local TV producers speak out on election and holiday coverage
With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on...
Relevance study explores serious toll COVID-19, racial strife and political divides are taking
Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020. New research fromstrategic comms firm Brodeur Partners finds that, amid this...
Emergence—what it is and why SEO pros should understand it
Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...
7 comms business lessons from the Blackhawk Down raid
October 3rd, 1993 is a day that should always be remembered. It’s the day a large U.S. Special Operations Force (SOF) unit set about to capture a Somali warlord, Mohamed Farrah Aidid, who was causing the deaths of Somali civilians by capturing international food aid...
How influencer marketing can create brand connections in unstable, crisis-ridden 2020
With its constant crisis-level landscape and ominous “adapt or perish” theme, you could say that 2020 has been one of the most challenging years for brands and businesses. But smart brands are realizing that changing consumer patterns due to the pandemic and...
PR tips for building a strong email list
For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...
Marketers struggle to forge the future of CX—what’s going wrong?
As today’s companies look to marketing chiefs to deliver winning customer experiences (CX)—not just promote brands—the urgency to revive businesses has accelerated the rise of the data-driven marketer to turn data insights into action. Yet the data story for many...
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