PR News Archive
What does 2022 have in store for influencer marketing? Here are 5 predictions.
2021 was a year of accelerated digital transformation, where we saw influencer marketing continue to explode and reach a market value of $13.8 billion—more than doubling in size from 2019. With the market only expected to grow, it's critical for brands and influencers...
3 comms tips for managing a new small business
Managing a new business can be, to say the least, nerve-wracking. This is especially true if you're a first-time manager. Despite this, the process doesn't need to be torturous. If you have the right preparation, you can start off on a good note. So, if you're looking...
Priorities and pitfalls for CMOs in navigating the rise of digital commerce
Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new...
As stakeholder capitalism takes hold, leaders must rethink their companies’ strategy–and their own roles
A huge wall in American business is crumbling as the traditional stockholder-focused concept of capitalism gives way to an emerging stakeholder-focused version. Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and...
PR in 2022: 4 predictions for the year ahead
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...
Tech PR’s tug of war: The battle of brand vs. product
Every company has a technology story. That’s a given, especially when tech underlies all that we do—from the ways we work to what we eat to how we communicate, learn and give back. Whether by circumstance or intention, tech is now our societal, emotional and...
Everything you need to know about email marketing today
Email marketing is the most successful marketing channel. The best way to connect with your target audience is through email. Nearly 3.8 billion people have an email account, and it's a reliable way to reach them. We can be 40x more effective than Facebook and...
Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions
With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind....
Peloton shows how to swiftly navigate a PR crisis—just like that
**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...
When crisis PR goes wrong: Alec Baldwin’s misguided response
Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...
4 reasons why marketing/PR monitoring and reporting is essential
Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...
Top-performing businesses engage with customers in a mature, unified omnichannel environment
Today’s leading brands report driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year thanks to a complete and unified omnichannel strategy, and 4x higher likelihoods to increase customer loyalty, compared to...
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