PR News Archive
Why relevance is critical in today’s comms landscape
“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...
Half of marketers have increased spend since the COVID outbreak
Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact,...
Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans
Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. And even though new data did reveal a stronger preference for online shopping—with 66 percent of shoppers anticipating they will increase their online...
Going virtual: 6 tips for media roundtables in the age of social distancing
With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. But there’s no reason to write off the roundtable as a casualty of the COVID-19 crisis, particularly with all...
As dependency rose, fast food industry solidified brand intimacy
As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers. With this essential function, the industry was able to solidify its standing in the latest brand intimacy...
What makes PR a distinct—and critical—comms practice
Too few business people understand what PR is really about, let alone how best to integrate it into a marketing strategy. PR can be an especially effective marketing aid for medium and large businesses, helping to increase wider brand knowledge and improve sentiment...
Journalists on the move – Week of July 20
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Ashley Gold (@ashleyrgold) has joined as Technology Policy Reporter. Philadelphia Enquirer, The: Ezequiel...
Most Americans planning to travel soon, but two-thirds remain concerned about COVID-19
Even though COVID is raging more out of control than ever in the U.S., the summer travel bug is proving to be irresistible to many Americans—most say they plan to travel within the next four months, although the overwhelming majority remain concerned about exposure to...
Five underrated digital marketing channels in today’s market
The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking...
3 top data considerations to grow your online presence
The change in the consumer landscape over recent years has been undeniable. We've heard about retail businesses closing their stores. The COVID-19 pandemic appears to have only sped up the inevitable as more million-dollar and billion-dollar companies recently...
How good crisis communications has proved essential for productivity during the COVID crisis
COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees...
The PR copywriter’s secret toolkit
Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life...
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