PR News Archive
PR 101 in 2021: Life in a changing public relations landscape
As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...
Which brands speak your language? 5 ways to make your marketing more personalized
Today, the market is oversaturated and highly competitive, so marketers now have to be more innovative than ever, possess all the know-how about what customers want and need, and be there to satisfy their desires. Bottom line, due to the overcrowded market, brands and...
Press Moves – Week of April 12
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Toronto Star: Anne Marie Owens (@AnneMarieOwens) has been named Editor. Ivy Mark (@IvyMak_) has been appointed Team...
7 leading metrics to measure the success of your PR campaign
Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...
ICYMI: Bulldog’s Top 10 most popular posts in March
For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...
The vital role of social media in your timeshare PR strategy
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
Small biz owners show COVID resiliency, but attitudes divided towards marketing, WFM
Taking a look at COVID lockdowns and resulting business impact a year into the pandemic, a new survey of small businesses owners from marketing firm PostcardMania aimed to gauge how they have fared through the crisis so far. Overall takeaways demonstrate small...
PR during the pandemic: How digital drives COVID success
The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...
Consumers prefer eco-friendly products, but don’t know how to identify them
Americans are seeking out and are willing to pay a premium for environmentally friendly products, but most (74 percent) don’t know how to identify them—suggesting that marketers aren’t positioning these products optimally. But it turns out that over-promotion of this...
3 link-building strategies for businesses in a post-COVID world
If you want to increase brand awareness and achieve higher SEO rankings, link-building should be an essential element of your digital marketing strategy. Using the right strategy can help you to maximize your success and avoid some common pitfalls. As the world begins...
Customer empathy is no longer optional: Brands increasing investment in customer feedback
The COVID crisis has put customer experience (CX) and empathy center stage for brands and businesses. New research from on-demand human insights firm UserTesting shows that businesses fall into one of two categories—those doubling down on CX and those scaling back on...
PR storytelling: More than ever, home is what you make of it
The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it...
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