PR News Archive
PR leaders say their performance has improved since 2019, finds new Plank Center report
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in...
10 types of content you can create to bring new leads into the top of your funnel
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Accelerating and advancing corporate responsibility in the luxury industry
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
How to create a smoother onboarding process for new PR hires
Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...
Consumers say they want more control over personal data and transparency from brands
With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with...
5 tips for using artificial intelligence in reputation management
In today's digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can...
6 comms tips for small business owners that lead to success
Starting a small business isn't easy. With all the challenges facing businesses these days, it's hard for beginning entrepreneurs to know how best to set themselves up for success. Knowing the proper first steps can mean the difference between thriving and failing....
Companies amp up diversity initiatives with more women and POC in management roles
With diversity and DEI issues tasking a front seat in business, new research from corporate leadership data solutions firm Equilar and the HR Policy Association finds a renewed push to increase diversity in management, along with a focus on diversity, equity and...
Back to school: New study uncovers consumer shopping behaviors in a shifting market
As marketers and communicators are aware, back to school shopping is one of the biggest retail moments of the year—and new research from global influencer marketing platform LTK reveals that this season will be defined by two main factors: affordability and...
Esports and the creator economy: From competitive gaming to Twitch-influencer
The world of professional e-gaming has gone mainstream in a big way. In a sort of digital domination, the esports market is taking the world by storm and growing rapidly—forecasted to reach $1.62B by 2024. On top of that, the gamer community presents creative...
4 examples of essential tech for PR
Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the...
8 in 10 Gen Z consumers use social media to find new brands, citing better authenticity
New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting...
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