PR News Archive
How PR can help to change consumer behaviour during crisis
When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...
Gender pay gap persists in content marketing—men are earning 5 figures more than women
PR is a gender-unbalanced industry, as we know, when it comes to sheer numbers in the workforce compared to pay equity and leadership presence—but it’s not the only comms space with such issues. As new research from Managing Editor magazine reveals, women dominate...
As news media become more important, which networks do we trust?
With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor? Coverage of the coronavirus pandemic, racial justice...
3 ways marcomm pros can communicate effectively during crisis
It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways...
No, your customers probably aren’t reading your emails—they’re getting way too many
In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have...
How one PR firm is committing to equality in influencer marketing
Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement...
How to spot fake product reviews online
The internet is a great place to find reliable reviews of goods and services. However, there are simultaneously a lot of untrustworthy people on the internet, and most people know that. So, since the internet is rife with both reliable reviews and untrustworthy...
CEOs are realizing that post-COVID changes are permanent—and there are more to come
It remains to be seen how much of the disruption caused by COVID-19 will revert (at least somewhat) back to the “old normal” and how much will become a permanent part of the new business world. New research from PwC shows a majority of CEOs believe pandemic-driven...
9 illuminating tips for marketing to college students
Many marketing types depend on the target audience. College marketing campaigns are focused on students, their needs, and their preferences. This niche can be very profitable if approached thoughtfully, but it’s necessary to find the best techniques for influencing...
5 PR tips for promoting your newly acquired business
Acquiring a new business is exciting, but like any venture, it comes with its own set of challenges. If you’ve taken on a business in a new niche, for example, being able to navigate the waters of that industry could prove difficult, especially if it requires...
Client retention: 5 tactics to retain clients and grow your agency
With many businesses shutting down and many others slashing budgets, these are certainly tricky times for marketing and PR agencies. In order to survive, you need to have a strong retention strategy in place that’s focused on adding value to existing clients and...
Retail PR challenges and opportunities as COVID drives permanent shifts in behavior
Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. To help communicators navigate these uncharted waters, new research from customer engagement platform Braze...
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