PR News Archive
Corporate public relations & its impact on public share prices
As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...
5 key elements of a successful PR campaign
Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That's where a...
New B2B CX priorities: Safety, trust, and experience become crucial in 2023’s competitive and dynamic marketplace
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...
5 steps for putting together a PR event—and getting results
Branding has never been more essential for a business. With that in mind, one of the best ways to boost your company’s reputation—and keep its name front and center—is to put on a PR event. When an event is done successfully, it can significantly boost the image of...
Consumer trust in AI wavers, but for brands and businesses, it’s full steam ahead
Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX...
How real-time reporting can build the bridge between communications agencies and clients
Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment. Marketers demand transparency about...
How cloud infrastructure is transforming the PR industry: A deep dive into the benefits and challenges
Over the years, cloud technology has revolutionized the way businesses operate by providing a flexible, scalable, and cost-effective solution to their IT needs. The public relations industry, in particular, is one such industry that has been greatly impacted by cloud...
PR lessons learned from the Tucker Carlson firing
For years, I have been writing and telling account execs who reported to me to always do what’s best for themselves, because in the final analysis you’re nothing but an employee number, and the agency will always do what’s best for itself. My saying so wasn’t always...
Has metaverse excitement cooled off for brands? In the short term, maybe, but in the big picture, it remains critical
Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. But new research from global consulting...
10 engaging ways to collect customer feedback using social media
If you're a business owner, you're naturally concerned about your customers' feelings toward your brand and its offerings. With around 42 percent of the world’s population using social media, platforms like Instagram and Facebook are a great way to collect feedback...
How to create a demand-generation marketing plan that prioritizes customers
Creating awareness about your next big launch, roll-out, or drop is an exciting, albeit stressful time. But when you aim to design a demand-generation marketing plan that focuses on people who have already purchased from you, the work isn’t just easier, it’s more...
5 tips for building customer trust through effective PR
Customers have their pick and choice about which businesses they use. To ensure they return to your business, you must invest in effective PR. If PR is not present or effective, sales and revenue will be lost, both in the short term and in the longer term. Customers...