PR News Archive
Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 10 surveyed consumers
Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time...
2024 media relations: Here’s how it’s done—10 key strategies
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...
Comms tools: Best WordPress booking plugins options in 2024
Are you currently using or considering an appointment booking system for your WordPress website? For service business owners, a key goal is to streamline the routine tasks involved in managing an appointment-based business. In 2024, with a wide array of tools and...
6 ways social listening drives data-driven PR and marketing
Imagine you’re trying to understand a bustling crowd at a festival. The noise is deafening, and it’s impossible to talk to them all. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening...
As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings
Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been...
The role of data analytics in marketing—key components, challenges, future trends and examples
Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making. In today's digitally-driven landscape, businesses leverage...
The science of crafting persuasive sales emails: Tips from top copywriters
Crafting persuasive sales emails is a nuanced blend of art and science. The ability to capture attention, build trust, and drive action through just a few lines of text is a skill that can significantly impact your business's success. To master this, you need to go...
6 ways to integrate PR strategies into your link-building campaigns for maximum impact
Amid the constant changes in the digital environment, the combined role of PR and link-building activities within search engine optimization is more important for branding and traffic generation. Although historical link-building has been seen as an SEO practice,...
The role of storytelling in modern PR: Captivating audiences and building brand trust
In today's fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR,...
15 brands doing influencer marketing right, including Nike, Red Bull and Bumble
Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates...
From rants to raves: 5 way to improve customer feedback management
You might think that you’ve given your customer all the best you can do. But do they feel the same way? What your customers say about your business can make or break your business. Positive feedback can boost your brand's reputation. But those negative ones? They can...
3 reasons why outsourced marketing teams can be more effective
Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a...