PR News Archive
Why PR professionals need SEO: Enhancing visibility and credibility
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It's...
Social media in financial communications: 5 real-life examples of success
Social media has become a powerful tool for financial companies to engage with stakeholders, manage reputations, and communicate important information. When used effectively, it can enhance transparency, build trust, and foster positive relationships with investors...
10 trends technology PR pros need to know
As the technology landscape rapidly evolves, so too does the field of public relations. For technology PR professionals, staying ahead of emerging trends is crucial to effectively manage brand reputation, engage audiences, and drive media coverage. Here are 10 key...
Exploring social media platforms one by one for PR and marketing success—a breakdown of strengths and strategies for each
Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and...
2024’s top integrated PR campaigns—here are 6 to learn from
In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences. Here are some standout examples: 1) Nike’s “Athlete of Tomorrow” Campaign Nike launched...
15 effective strategies to lower your cost per click in Google & Facebook ads
In today's competitive digital marketing landscape, mastering Google Ads and Facebook Ads is essential for businesses aiming to reach and engage their target audiences effectively. However, running successful ad campaigns on these platforms can be costly, particularly...
As election politics heat up, Americans still want business to stay quiet on public policy—what do they want brands to chime in on instead?
The 2024 presidential election noise is becoming deafening across all media, and U.S. adults are well aware that it will only get louder over the next 8 weeks, so they’d prefer to not hear about politics or current events from brands and businesses, at least for now....
How media monitoring can enhance your event invitation strategy
Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how media monitoring can...
5 key roles online courses play in professional development
Online courses are revolutionizing the way we approach professional development, offering a dynamic alternative to traditional education. Whether you're aiming to switch careers, climb the corporate ladder, or enhance your skill set, these digital platforms provide...
20 cannabis PR campaigns that failed—and why they couldn’t generate any buzz
Cannabis is a new and emerging category and while there have been many successful cannabis PR campaigns, so too have there been cannabis PR fails. Here’s 20 failed cannabis PR campaigns: 1) CannTrust’s “Trust and Transparency” Campaign CannTrust’s campaign aimed to...
Can man and AI work together in harmony? So far, it’s been a struggle—balancing new AI tools and human talent is a huge challenge for most companies
When generative AI made its grand entrance into the business world at the end of 2022, the initial panic was that the new tech was going to displace many human jobs. But it didn’t. Then, once we realized we had no idea how to use it efficiently and responsibly,...
How gamification engages your audience—benefits, challenges, case studies and future trends
Gamification, a concept that blends game mechanics with non-game contexts, has revolutionized the way organizations engage their audiences. At its core, gamification involves applying elements typical of games—such as points, badges, leaderboards, and challenges—to...