The digitalization of advertising and marketing does not show any signs of slowing down as U.S. digital ad spend is projected to grow 15.9 percent in 2017—which will total $83 billion in revenue. Roughly 60 percent of that ad revenue will go to the duopoly of Google...
Alexander is the Director of Business Intelligence & Marketing at Emerging Insider Communications, an insight-driven marketing and content relations firm with focus on emerging media and technology. When he is not writing about digital marketing, Alexander is spearheading various content initiatives to boost client campaigns. Follow him on Twitter and LinkedIn.