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Ariel Burch Novak

Ariel Burch Novak
Ariel Burch Novak is a Director at PAN Communications.
PR and journalism—we’re in this together

PR and journalism—we’re in this together

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave...

How can you create great content? Five tips for better ROI

How can you create great content? Five tips for better ROI

You’ve developed a content marketing strategy and invested time and resources into creating content assets. Now, how do you ensure return on your content marketing investment? If you’re asking this question—you’re not alone. Content marketing shows no signs of slowing...

How to hack the news cycle for social media success

How to hack the news cycle for social media success

Trendjacking is one of the most effective tactics in our PR arsenal. It allows us to position our clients as thought leaders and include their perspectives in high-level coverage around industry issues. And by incorporating commentary on breaking news into social...