When we have key decisions to make, we look outside for the answer. We turn to Google, we read books, we ask our friends, we consult experts. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are...
Bastien Frediani is the founder and strategy director of ThinkBastien, a brand strategy and creative marketing consultancy born in early 2020 with the belief that brands with a meaningful purpose guiding everything they do have a better prospect to win the hearts and minds of people.