Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed. Enlist the help of the public...
The goal of public relations is to help businesses and organizations build and maintain a positive public image. The PR industry is changing, though, because there are now more communication channels than ever. Modern PR strategies can be easier, in a sense, but they...
If you're just starting out and not sure where to begin with building a solid business, then it can be a good idea to try new things to help your company move forward. Even the best of business owners may find themselves wanting to take steps to improve their business...
If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can...
If you’re a veteran communications and public relations professional, there's a good chance you feel like you're being left behind in this digital age. After all, the evolution of the internet has changed—and is continuing to change—the face of PR. With more people...
Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. Even the most seasoned PR professionals can struggle with keeping their business fresh and innovative, however. Here are eight great ways to...
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you...
Public relations is all about appealing to your audience. It’s no longer just about writing press releases and making phone calls to important people; it extends into the digital sphere and includes things like content marketing, social media management, and website...
Any good business spends a lot of time and money in the pursuit of new customers. For a business to grow, its customer base needs to grow as well. However, you can sometimes make the mistake of forgetting that customer retention should be a robust part of your...
Health food stores are no longer a niche interest for a small portion of the population. The demand for healthy foods and alternative nutrition options has grown exponentially, and this is great news for any health food business owner. But the market has now been...
After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves....
Public relations and marketing strategies often go hand-in-hand, but they are not always one-size-fits-all and many of the ones easily researched are geared towards business-to-consumer companies. So how can a business-to-business company successfully build the right...