Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
5 new tech tools to help your business engage modern consumers

5 new tech tools to help your business engage modern consumers

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...

How PR fits adeptly into the world of sales

How PR fits adeptly into the world of sales

PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...

3 critical components to ensure business success

3 critical components to ensure business success

Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at...

Improve your next PR campaigns with these 3 tips

Improve your next PR campaigns with these 3 tips

Being in charge of a company’s public relations can be a demanding job. Whenever someone connected to your business makes a statement or takes action that can negatively impact the organization you work for, it is your duty to step up to the plate and try to diffuse...

Improve your company’s PR with these tips from professionals

Improve your company’s PR with these tips from professionals

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...

5 essential crisis management tips for PR professionals

5 essential crisis management tips for PR professionals

Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...

What your customers want to see in your business

What your customers want to see in your business

Having a successful business means interacting with customers and suppliers and giving them what they want. You need to have the necessary skills to speak with people and get your message across while remaining open to opinions and criticism. You have to be willing to...

5 public relations tips for health and fitness products

5 public relations tips for health and fitness products

It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can...

5 ways companies are giving back during the COVID crisis

5 ways companies are giving back during the COVID crisis

The world is facing unprecedented economic and health challenges as the COVID-19 pandemic continues to infect thousands of people. Companies around the world have been faced with the challenge of adapting to rapidly changing economic conditions, the need to protect...

6 surefire ways strong PR can build your business

6 surefire ways strong PR can build your business

As a business owner, you want to get your name out there. You want to attract new customers and keep the ones you already have. A good marketing strategy can help you to reach your target market. Common tactics that many businesses use include search engine...

4 tips for staying connected to the world while working from home

4 tips for staying connected to the world while working from home

Working from home has both advantages and disadvantages. Many people choose to work from home, but with the recent health concerns, this has become a common occurrence for many more people out of necessity. Whatever thereason for your work location, you need to make...

5 reasons why a customer-centric focus is valuable for your brand

5 reasons why a customer-centric focus is valuable for your brand

Ask yourself this question: can your business survive without customers? Most business professionals will say no. Customers are valuable for a number of reasons and will sustain your business, which will be discussed within this article. Customer feedback provides...