Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
4 skillful tips for building a successful in-house PR team

4 skillful tips for building a successful in-house PR team

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It...

Simple ways you can improve your PR with SEO

Simple ways you can improve your PR with SEO

Whether you are a small, home-based company or a larger, growing company, you’re going to have to learn to use SEO if you want to survive against the competition. SEO, short for search engine optimization, basically comes down to how your company ranks within search...

Best hiring practices to avoid PR issues and boost your brand

Best hiring practices to avoid PR issues and boost your brand

Hiring the best possible candidates is integral to the success of any business. Essentially, you need to ensure that you are thoroughly screening applicants in order to find the best fit for your company. Therefore, you should ensure that you are utilizing practices,...

Damage control and reputation recovery tips after a PR disaster

Damage control and reputation recovery tips after a PR disaster

A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled...