Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....
With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...
Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...
Every business has room for improvement, which means they also have room to grow. If you're wondering what you can do to pump a little life into your business, here are some suggestions that might get the creative juices in your mind flowing. 1. Cash flow Nothing can...
2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal...
If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...
Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to...
We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...
PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...
Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at...
Being in charge of a company’s public relations can be a demanding job. Whenever someone connected to your business makes a statement or takes action that can negatively impact the organization you work for, it is your duty to step up to the plate and try to diffuse...
Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...