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Chantelle Brule

Chantelle Brule
After receiving her Master's in Communications from Carleton University, Chantelle brought her research experience to Agility's Media Insights team as a data analyst. She's particularly good at what she does.
Text-message journalism: A new way to reach SMS users?

Text-message journalism: A new way to reach SMS users?

With the 2016 Rio Olympics now in full swing, fans of the much-anticipated sporting spectacle are no doubt turning to Twitter and other real-time social media for up-to-the-minute news on sporting events. But an unexpected move from The New York Times may influence...

Challenges and opportunities in the time of the Generation Z consumer

Challenges and opportunities in the time of the Generation Z consumer

On July 13, the Canada Media Fund (CMF) released the 2016 Mid-Year Update to their Trends Report. The major takeaway of the report was that the “key challenge” for content producers will soon be consumer expectations. These expectations are fueled by user experiences,...