We hear from the experts that it’s important to embrace content marketing and integrate it into the sales process—but how exactly? Where does content marketing fit in the traditional sales funnel? To sharpen your sales funnel with content marketing, you need to...
The epitome of public relations is to facilitate earned media and inbound web traffic. It’s about sharing customer stories to add value to your brand. This is the big differentiator between “storymaking” and “storytelling.” Marketers are moving away from storytelling,...
Business startup culture is often referred to as an extension of the millennial mentality. As the highest educated, most radically diverse, optimistic generation to date, students on today’s campus are breaking the mold of traditional lecture-based learning to become...