While social media might be the obvious choice as the go-to channel for video, video can and should be utilized more broadly to support other outbound communications efforts because we live in a visual world now. Forbes covered it and we’re living it—video content is...
As Vice President and Partner at McGrath/Power, Derek James oversees strategy-development and tactical implementation of clients’ strategic plans, including the traditional media, analyst relations, writing and social media programs. Focused on driving business outcomes for his clients, Derek has successfully led traditional and social media programs that put his clients on the map, resulting in acquisitions, and increased revenues, mindshare and brand awareness.