According to a recent Marist Institute for Public Opinion poll, almost half of Americans said they’d make a New Year’s resolution this year. Of those, the highest mentioned goal — at 31 per cent — was to lose weight and get in shape. This makes the month of January a...
Diving into The Division: Breaking down Pre-release hype
Today saw the release of the latest Tom Clancy game for PS4, Xbox, and Microsoft Windows—The Division. And while the game’s release has already caused a multitude of problems for creator UbiSoft, we’ve put our media monitoring and analysis software to work measuring...
Five of the most mentioned moments at the 88th Academy Awards
On Sunday, amidst a sea of controversy, the 88th Academy Awards were held at the Dolby Theatre in Los Angeles. The result? An awards show that wasn’t afraid to address the issues...consistently. We used our media monitoring and analysis software to analyze five of the...
A Trip Back in Time: Reviewing the Twitter Reviews for Far Cry: Primal
The game Today saw the release of the next chapter in the Far Cry video game series. This time, the crew at Ubisoft Montreal teleport gamers 12,000 years into the past to Mesolithic Central Europe (i.e. the Stone Age). The newest feature of this game, besides the...
Democratic debate: Nearly 50% of major US print outlets declare Clinton the winner
Last night Secretary of State Hillary Clinton and Vermont Senator Bernie Sanders battled it out in New Hampshire in MSNBC’s televised Democratic presidential candidate debate. And while all major polling suggests that Sanders has a sizeable lead in New Hampshire...
Reviewing Twitter reviews of Star Wars: The Force Awakens
There has been an awakening. Have you felt it? Now that the Dec.16 embargo on reviews for the next chapter in the Star Wars film saga has expired, all media avenues are now flooded with review content. But in what may have been the most secretive marketing campaign in...
Star Wars: Battlefront Twitter reviews: The Force is beautiful, yet mediocre
Star Wars: Battlefront was released on November 17 across all major video game platforms to much fanfare — fair share of criticism, as well. Initial reviews from both popular gaming critics and users alike were almost abysmal for a game that was so intensely hyped...
#ItsJustACup: Starbucks fires first shot in so-called ‘War on Christmas’
Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...
#Halo5Guardians: Some criticism, but mostly positive Twitter reviews of HALO 5
Fourteen years ago, HALO: Combat Evolved was released for the original Xbox system, establishing itself as one of the most successful franchises of Microsoft’s gaming platform. Other iterations of the game soon followed. With the release of the Xbox One system in late...
Countdown to election day as Canadians looking for change
If you’re following the lead-up to this coming Canadian federal election, then you know that polls either have the Conservatives and Liberals neck-and-neck, or the Liberals beginning to pull away. Several media outlets are also starting to back their favoured...
#MunkDebateGhosts: Foreign policy debate Twitter chatter influenced by May, Trudeau Sr.
This past Monday saw the third federal leaders’ debate, this time with foreign policy on the agenda. Barbs were thrown from all angles on issues ranging from the delayed Keystone pipeline to federal refugee policies. And while there was no overwhelming winner, once...
#GlibandMale: Excluded Green Party Leader makes presence felt during Globe debate anyway
During the recent federal leaders debate organized by The Globe and Mail, the story was not about the leaders or policy-related issues. Rather, social buzz following the debate was all about a bell, a moderator, and “Old Stock Canadians”. Interestingly, the leader...