Have you ever heard the phrase, “it’s not what you say but how you say it?” This “how,” or nonverbal communication, accounts for more than 90 percent of what we convey. In fact, former UCLA Professor Albert Mehrabian found that the use of one’s voice makes up 38...

Heather Caouette is Director of Marketing and Public Relations at Amendola Communications. Her work has received multiple Publicity Club of New England’s Bell Ringer Awards and she has been recognized as one of PRSourceCode's 'Top Tech Communicators.'
Your next greatest hit: Key elements to successful product launches
In most industries, and especially with technology, continuously innovating is a requirement for maintaining and expanding market share. Releasing new products and features requires several months of strategy and development, the completion of which is met with great...