Ira Lacroix

Ira Lacroix
With a background in marketing, sales, and communication, Ira worked closely with clients and staff as the Manager, Inside Sales and has now transitioned into building Agility’s channel division as the Manager, Strategic Partnerships. As a father of 3, Ira spends what little ‘free time’ he has wrenching in the garage on his latest project, or closed off in the home office writing.
4 ways to help yourself by helping journalists

4 ways to help yourself by helping journalists

The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...

Build vs. buy: the ultimate media database question

Build vs. buy: the ultimate media database question

Back in November I had the pleasure of attending the FIBEP World Media Intelligence Congress in Washington, DC. Spending three days surrounded by some of the smartest people in the media intelligence (MI) field can be incredibly overwhelming -- and rewarding. One...

The evolution of the media database

The evolution of the media database

Over the last several years, metrics around media contact databases have gone from an evaluation based solely on volume to one surrounding accuracy. As any PR professional who has been in the industry long enough remembers, printed guides used to be the go-to tools...

Where did the PR client/agency passion go?

Where did the PR client/agency passion go?

Passion. It’s a great word. We use it to describe everything and anything. People are passionately in love. Editors have passion for grammar. I am passionate about coffee—not the quality mind you, more so the quantity. PR professionals have a deep and unyielding...

The value of partnering with your client instead of selling a customer

The value of partnering with your client instead of selling a customer

As I mentioned previously, Relationships are King, and it’s as true for vendors as it is for PR professionals. The vast majority of B2B businesses talk about the “consultative” approach, but talk is cheap. When a customer asks for a change to the service or product,...

3 benefits of using a tracking tool for journalist interactions

3 benefits of using a tracking tool for journalist interactions

Drawing parallels between professionals in PR, marketing, and sales is easy. After all, there are many similar techniques, tactics, and tools used between the three disciplines. But there’s one tool every sales professional can’t live without that very few PR,...

3 reasons to keep quality content front and center

3 reasons to keep quality content front and center

Content in releases. A hot topic out of the recent PRSA conference in Atlanta. Once, when you mentioned quality content in a release, you were specifically referring to the level at which the writing stood. Or did not stand. That was, or at least could be, enough...

PR and the power of “No”

PR and the power of “No”

Some of my favorite conversations with PR practitioners have started with discussing the “people pleaser” issue. In PR, your life revolves around keeping everyone happy: your clients, your contacts, your colleagues, and even your vendors. Here, Abbe Buck, a 30-year...

How PR pros in the health space can help prevent public misinformation

How PR pros in the health space can help prevent public misinformation

When it comes to health education, there’s no such thing as too much. This has been made abundantly clear every time we lurch toward another health crisis. In 2014, widespread panic surrounded the much-publicized Ebola outbreak in West Africa. As researchers scrambled...

Thanks for applying, but I’d rather a LinkedIn address than a resume

Thanks for applying, but I’d rather a LinkedIn address than a resume

As technology shifts, our approach to job hunting has shifted as well. This is something very front and center with me as I sit staring at an inbox full of resumes for a newly opened position. Most of the mainstream job sites produce two PDFs when someone applies for...