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James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
4 online PR techniques your business should be using

4 online PR techniques your business should be using

The best brands usually have a story or two to tell, but shouting them from the virtual rooftops can be a fruitless exercise if no one is around to hear, or listen, for that matter. This is where online PR comes bursting into life. When done right, it can be a...

Going global: How a foreign website can be a great PR tool

Going global: How a foreign website can be a great PR tool

The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on...

4 time-management tips to get your start-up off the ground

4 time-management tips to get your start-up off the ground

How you manage your time as a start-up is going to be just as important as how you choose to develop and run your business. Time management can have a hugely positive impact on the future of your business; therefore, the sooner you start honing this skill, the better....

5 ways to improve your post-COVID brand reputation

5 ways to improve your post-COVID brand reputation

Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that...

4 types of software that are critical for public relations teams

4 types of software that are critical for public relations teams

Technology has completely transformed the way that people live their lives and the way that businesses conduct their daily operations. The right piece of technology can have a very positive effect on a business’s output quality. However, that does not mean to say that...

3 top benefits of public relations on brand and company growth

3 top benefits of public relations on brand and company growth

Public relations can be described as the process by which organizations and businesses endeavor to build relationships that are mutually beneficial between them and the general public. Public relations mostly entails the effective management of communication between...

The PR benefits of running a socially conscious business

The PR benefits of running a socially conscious business

The vast and intricate world of marketing is often informed by the shifting tides of society’s concurrent predisposition towards how a business should operate in the public eye. Perhaps this aspect is at its most visible in today’s climate, as social media and digital...

5 strategies to improve the reputation of your brand

5 strategies to improve the reputation of your brand

Brand reputation is incredibly important but is an area that many business owners struggle with. It might seem that how you are perceived by the outside world is out of your control, but this is not strictly true, and you can be sure that the brands that have the best...

Marketing lessons that can be learned from online casinos

Marketing lessons that can be learned from online casinos

While in the pursuit of good PR and marketing tactics, businesses need to look everywhere to find inspiration and techniques that they can latch onto and implement themselves. One great industry that marketers of various business can look to for guidance is the online...

3 reasons why product branding is vital for your PR

3 reasons why product branding is vital for your PR

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...

How to inspire healthy competition among your team

How to inspire healthy competition among your team

When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone. However, it would be naïve...

4 ways to help your PR team work better from home

4 ways to help your PR team work better from home

The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Now your team will be slick operators—using conference calling on their laptops like pros, and using the cloud to...