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James Daniels

James Daniels
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.
5 tips for embarking on a career in PR

5 tips for embarking on a career in PR

PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out...

Public relations and cybersecurity: Why preparation is protection

Public relations and cybersecurity: Why preparation is protection

In the modern business era, cybersecurity failures are among the most common forms of a PR disaster. Not only do breaches in your network cybersecurity show to customers and clients that you haven’t run your due diligence on your network, but it suggests that the...

4 digital marketing trends you should invest in this year

4 digital marketing trends you should invest in this year

There never seems to have been a period in our lives when we have relied on the internet more than now. Throughout numerous lockdowns, it’s the internet that has managed to connect us, whether professionally or personally, and has acted as a bridge across the...

6 comms strategies for reaching more customers

6 comms strategies for reaching more customers

It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there....

5 simple ways to improve your digital marketing

5 simple ways to improve your digital marketing

Consumer trends have evolved and more customers are now searching for brands online and making purchases over the internet rather than in-store. Companies must develop a powerful digital marketing strategy if they want to remain competitive in the digital era. The...

5 solid tips for managers to boost team performance

5 solid tips for managers to boost team performance

One aspect of business management that many struggle with initially is getting the most out of their team. It can be hard to know how to manage, motivate, and support staff so that they can perform to their full potential, but this does become easier with time, and it...

6 solid ways to sustain a great brand image

6 solid ways to sustain a great brand image

To stop you from having to deal with public relations disasters every five minutes, you must be able to sustain a great brand image from the moment that you open your doors to far into the future. However, sustaining a great brand image throughout the everyday running...

4 marketing tips used by online gaming startups

4 marketing tips used by online gaming startups

Do you have gaming clients looking to make money from developing a new game? If you have a fantastic game idea that you think the gaming population is going to enjoy, there are plenty of great reasons to take the plunge. Video gaming is becoming more and more popular...

4 online PR techniques your business should be using

4 online PR techniques your business should be using

The best brands usually have a story or two to tell, but shouting them from the virtual rooftops can be a fruitless exercise if no one is around to hear, or listen, for that matter. This is where online PR comes bursting into life. When done right, it can be a...

Going global: How a foreign website can be a great PR tool

Going global: How a foreign website can be a great PR tool

The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on...

4 time-management tips to get your start-up off the ground

4 time-management tips to get your start-up off the ground

How you manage your time as a start-up is going to be just as important as how you choose to develop and run your business. Time management can have a hugely positive impact on the future of your business; therefore, the sooner you start honing this skill, the better....

5 ways to improve your post-COVID brand reputation

5 ways to improve your post-COVID brand reputation

Businesses are desperate to recover and move on from the pandemic, but consumer confidence is low, so it has never been more important to have a positive reputation for your brand. Trust is hugely important in the current marketplace, so you need to be doing all that...