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Jeremy Sutter

Jeremy Sutter
Jeremy Sutter is a freelance writer and former mobile marketing manager at Adobe.
Why you can’t afford to leave digital out of your media mix

Why you can’t afford to leave digital out of your media mix

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under...

3 ways going green improves PR for your business

3 ways going green improves PR for your business

With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly,...

Tips for seamlessly reopening your office after the quarantine

Tips for seamlessly reopening your office after the quarantine

If you manage an office that has been closed due to COVID-19, you know that these times have been difficult and confusing for many. You are most likely looking ahead to the time when you are able to reopen your business and get everyone back into the office. More...

5 questions PR must conquer to thrive in digital media

5 questions PR must conquer to thrive in digital media

Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...

6 ways PR drives business in an integrated age

6 ways PR drives business in an integrated age

Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...

Modern comms tips for creating an integrated PR team

Modern comms tips for creating an integrated PR team

When you are creating a PR team for your business, you must branch out into the different parts of the PR world. You can create all the best public relations materials for your company, or you should invest in a few people who can do all these things for you. Just...

6 tips for using your PR skills to negotiate

6 tips for using your PR skills to negotiate

Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...

Good public relations practices to protect your office

Good public relations practices to protect your office

Climbing the corporate ladder can be enticing for many of the benefits you get, such as a higher salary and being able to easily move around companies if you wanted to. However, as you get higher, you'll need to consider your image. Companies have been affected before...

4 unique tips for driving company sales through PR

4 unique tips for driving company sales through PR

Sales teams sometimes forget that public relations isn’t just for stepping in when something bad happens—PR can help a company in many ways, including sales. There are several ways that this powerful tool can be brought in to be most effective. Sales and marketing...

6 strategic tips for next-level real estate PR

6 strategic tips for next-level real estate PR

Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will...