Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...
As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under...
With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly,...
When your growing business is starting to take off and you’re pleased with your revenue but not your reviews, you need to act quickly and decisively. Here are four reasons why your business may be receiving poor reviews, and some ways you can remedy the problem...
If you manage an office that has been closed due to COVID-19, you know that these times have been difficult and confusing for many. You are most likely looking ahead to the time when you are able to reopen your business and get everyone back into the office. More...
Your public relations policies and department are the lifeblood of your company. With good PR, you can see your profits soar and your company grow, but with bad PR, you can see your customer pool dry up. Adapting your public relations policies to fit into a digital...
Public relations is one of the main driving forces behind businesses. Why does PR drive business? PR helps customers feel connected to the business and its services. Below are a few of the main reasons why PR drives business: Providing great customer service Customer...
When you are creating a PR team for your business, you must branch out into the different parts of the PR world. You can create all the best public relations materials for your company, or you should invest in a few people who can do all these things for you. Just...
Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...
It’s no secret that customer relations are an important part of business. However, despite this, serious efforts to manage interactions between employees and customers are rarely undertaken. Unless there is a serious issue, many managers are happy to just let things...
Climbing the corporate ladder can be enticing for many of the benefits you get, such as a higher salary and being able to easily move around companies if you wanted to. However, as you get higher, you'll need to consider your image. Companies have been affected before...
Sales teams sometimes forget that public relations isn’t just for stepping in when something bad happens—PR can help a company in many ways, including sales. There are several ways that this powerful tool can be brought in to be most effective. Sales and marketing...