As we monitor the evolving relationship between PR and marketing departments, we start to notice how much a business's reputation matters when it comes to sales. In fact, 75 percent of people judge a company’s credibility on their website. If the website is slow,...
Human resource management systems (HRMS) are tools that support an organization’s HR process. These include tasks like benefits administration, recruitment management, storing employee data, tracking employee performance, payroll management, and timekeeping. HR teams...
Humans developed multiple complex writing systems to communicate with each other, and they’re often filled with grammar and spelling rules that affect the meaning of their sentences. A simple misplaced comma or an incorrectly used semi-colon can convey a different...
One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and...
Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge....
Just about anyone can be placed in a leadership role, but position alone doesn’t turn a person into a leader. At the same time, anyone can be a successful leader if they fine-tune their traits and leadership skills. While the journey to become a great leader is long,...
Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...
The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....