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Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
The power of diverse voices in PR and advertising

The power of diverse voices in PR and advertising

Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more...

Understanding financial PR: 8 valuable tips, tricks and best practices

Understanding financial PR: 8 valuable tips, tricks and best practices

Navigating the world of financial PR can be challenging, but fear not—we've got you covered! In this article, we'll explore an array of tips, tricks, and best practices that will help you expertly manage your organization's public relations and effectively engage with...

4 common problems your SaaS website might have—and how to fix them

4 common problems your SaaS website might have—and how to fix them

Running an SaaS site is not without its trials and tribulations, which is why you need to be on top of troubleshooting any snafus so that they don’t disrupt its usability and growth potential. To get started you need to know what issues to look out for, so here are...

10 essential elements of hard-hitting press releases

10 essential elements of hard-hitting press releases

Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics.  Crafting a punchy,...

4 key considerations in beverage packaging—and 3 mistakes to avoid

4 key considerations in beverage packaging—and 3 mistakes to avoid

Whatever drinks sector you are in, whether it be the soda, juice, or alcoholic beverage market, you need to spend time carefully considering the type of packaging to use. There are multiple reasons why you need to devote time to finding the right packaging options....

Corporate public relations & its impact on public share prices

Corporate public relations & its impact on public share prices

As a corporate executive, the power of public relations and its ability to impact share prices is something you must pay close attention to. The messages that go out during earnings announcements or investor meetings can determine whether your organization’s value...

3 effective ways to market a Web3 game

3 effective ways to market a Web3 game

The Web3 space is still in its infancy, but Web3 games have been walking around for a while. It’s impressive how quickly the market has grown. In 2022, the blockchain gaming market was already worth $4.6 billion, but by 2027, it’s estimated to expand to $65.7 billion....