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Jessica Petrie

Jessica Petrie
Jessica Petrie is an account manager at Minneapolis-based Maccabee, a strategic public relations, content marketing and online communications agency.
How AI-driven tools can enhance media monitoring in PR campaigns

How AI-driven tools can enhance media monitoring in PR campaigns

With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...

Four easy ways to increase the effectiveness of your Facebook ads

Four easy ways to increase the effectiveness of your Facebook ads

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times, to small local mom-and-pop...