For those who follow the MLB, you’re likely aware that Toronto Blue Jays slugger Jose Bautista has presented a one-time, take-it-or-leave it contract demand to his current employer. Bautista, of course, let Jays fans know of his contract demand by publicly stating his...
Analysis: Per-day print mentions of Bernie Sanders up 150% in February
Media mentions of all candidates tighten in February as first primaries are decided Bernie Sanders has gained so much momentum with the print media that he’s moved into a virtual tie with Democratic rival Hillary Clinton, both of whom are now nipping at the heels of...
Treato and MediaMiser join forces on flu vaccine report
Report analyzes attitudes of media and online consumers toward the flu shot Online consumers, particularly parents, remain skeptical of the flu shot despite the media’s efforts to positively endorse this year’s vaccine, according to a data analysis released this week...
Despite solid polling numbers, the media doesn’t care about Bernie Sanders
When Bernie Sanders’ campaign manager, Jeff Weaver, recently explained to CNN that elderly voters “need more information” on his candidate, he could be excused if he was taking a veiled shot at the media in general. Because despite a new poll indicating Sanders would...
On Steven Stamkos, Leaf fans, and the power of ‘like’
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...
Q4 video game update: First-person shooters battle on Twitter
It has been an exciting and action-packed couple of months for video game fans after a long, dry summer, with several high-profile releases in November and December including Call of Duty: Black Ops III and Fallout 4. This is the time of year many game publishers...
Holiday Toy Tracker: December update
It’s now December and, ready or not, the holiday season is almost upon us. And that means the annual supernova of toy marketing activity is burning at its white-hot brightest right now. From video games to good, old-fashioned pies in the face, the toy industry is at...
Hot Toys on Twitter 2015: Guitar Hero, Skylanders and a Pie in the Face
It’s Black Friday week, everyone, and you know what that means: lots and lots of videos this coming Monday morning of eager shoppers exercising the holiday spirit by being trampled and getting into fights. But this week isn’t just about madness and mayhem. It’s also...
NYT VR: Virtual reality comes to mainstream news, and it’s so cool
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process). Now, however, newspapers—and media companies in...
GOP debate: Ben Carson marginalized on Twitter
The most substantial debate of the Republican leadership race took place this week, with candidates clashing on a range of issues including immigration and the economy. And though some news organizations claimed that the most recent debate forced so-called “outsider”...
Election media coverage: Liberal victory felt far beyond Canada’s borders
Canada elected a new government last night—that of Justin Trudeau’s Liberals—and the effects were felt far beyond the country’s borders, according to international media coverage of the historic victory. International coverage of last night’s result was most prominent...
5 tips for developing successful working relationships with journalists
So, you want to have a (professional) relationship with a journalist, do you? At the risk of sounding rude: Get in line. Journalists—especially in the current climate of newsroom cuts, shrinking budgets and hand-wringing over the state of the industry—are...