Running a business can be a complex task. Especially if you are working to expand your business, or increase your sales. For many business owners, this can feel stressful. While this is understandable, the reality is that increasing your sales doesn't have to be...
You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option....
Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn't make sense for the two teams to work in silos. If your company is still treating PR and marketing as...
You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll...
Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for...
As a public relations professional, you understand that it's vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you...
Public relations is an essential tool for any business. If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. Always have a...
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only...
Your brand’s public image is essential to making sales, finding new customers and making your company a success. As the name denotes, public relations is rooted in relationships. How you relate to customers, partners and stakeholders is key in a good PR strategy. Here...
Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn't be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the...
Good public relations is an essential part of business operational strategies. If you have good public relations, you're far more likely to have a strong and wide-reaching customer base. Here are seven techniques you can apply to improve public relations: 1....
Do you want to use influencer marketing? It can be a great option for some businesses. But consider a few things before you start working with influencers: Your goals Before you use influencer marketing, you should consider your goals from it. Perhaps you want to grow...