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Lewis Robinson

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.
What defines a leader in PR?

What defines a leader in PR?

Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager. Without...

4 strategies to motivate your PR team

4 strategies to motivate your PR team

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for...

3 ways digital marketing helps your online PR

3 ways digital marketing helps your online PR

It's no surprise that online PR resembles marketing in the digital sphere so much. Often, the efforts of the two converge via marketing campaigns designed to help with public relations goals. This is especially true where social media is concerned, but it is not the...

3 PR and marketing tips for those in the food industry

3 PR and marketing tips for those in the food industry

Folks in the food industry can spend countless hours trying to improve profit margins. The simple fact of the matter is real growth is not going to occur until they get more people walking through their door. Restaurant owners love to pour over a menu, wondering if...

6 comms tips for small business owners that lead to success

6 comms tips for small business owners that lead to success

Starting a small business isn't easy. With all the challenges facing businesses these days, it's hard for beginning entrepreneurs to know how best to set themselves up for success. Knowing the proper first steps can mean the difference between thriving and failing....

5 tips for building public relations in real estate

5 tips for building public relations in real estate

Real estate agents should educate themselves on the significance of marketing the houses they sell. Even though navigating through the housing market is a challenge, there are some tricks that boost your sales. While some experts predict the ebbs and flow of the...

5 comms strategies for growing your company’s revenue

5 comms strategies for growing your company’s revenue

Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...

4 tips for improving your public relations game this summer

4 tips for improving your public relations game this summer

Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can...

4 public relations tips for your new restaurant

4 public relations tips for your new restaurant

Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking. If you have just launched a new restaurant and are still trying to get things off the ground,...

3 ways to enhance your business’ PR strategy

3 ways to enhance your business’ PR strategy

Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things...

5 ways collaboration with HR can improve your company’s PR

5 ways collaboration with HR can improve your company’s PR

Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are...

4 reasons your business’s public reputation is crucial to its success

4 reasons your business’s public reputation is crucial to its success

Many things factor into a business's overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business's public face and reputation. Without that, your products and services...