fbpx

Lewis Robinson

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.
6 comms tips to develop an effective IT strategy for your business

6 comms tips to develop an effective IT strategy for your business

Developing a smart IT strategy for your business can help you achieve the long-term vision you have established. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business's technological needs....

3 comms tips for managing a new small business

3 comms tips for managing a new small business

Managing a new business can be, to say the least, nerve-wracking. This is especially true if you're a first-time manager. Despite this, the process doesn't need to be torturous. If you have the right preparation, you can start off on a good note. So, if you're looking...

5 comms resources for business owners to grow their companies

5 comms resources for business owners to grow their companies

Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...

PR career ladder: Tips for becoming a public relations specialist

PR career ladder: Tips for becoming a public relations specialist

Public relations is a broad field that encompasses many different jobs and tasks. There are also different types of PR, such as internal and corporate. Internally, a public relations specialist would work closely with the CEO and other top-level executives to help...

Understanding PR strategy and how it helps to grow your business

Understanding PR strategy and how it helps to grow your business

Your business brand plays a significant role in how you will market. Having the right strategies will play a key role in building a thriving brand. With competition everywhere, you want your company to stand out and be known. Finding the right customers for your...

4 ways marketing analytics can drive your brand’s sales

4 ways marketing analytics can drive your brand’s sales

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest...

4 tips for keeping your advertising on the cutting edge

4 tips for keeping your advertising on the cutting edge

More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways...

5 tips for maintaining a happy PR team

5 tips for maintaining a happy PR team

Having an effective PR team is important for business owners. One way to ensure this effectiveness is to keep your team relatively satisfied. So, here are five tips for maintaining a happy PR team. 1. Create financial stability No matter what department you're working...

5 comms strategies to make your small business stand out

5 comms strategies to make your small business stand out

Being the owner of a small business is filled with many challenges. Making your business stand out from the competition can be difficult and you may not know where to begin. Thankfully, there are some simple things you can do to highlight the unique aspects of your...

4 key services PR teams must provide for clients

4 key services PR teams must provide for clients

Having a good public relations team can make a world of difference to any business. Many people get confused about the concept of PR and the ways in which it can be beneficial to their company. PR is not advertising or marketing. Rather, it helps shape the attitude of...

6 clever ways a PR team can promote sales

6 clever ways a PR team can promote sales

No matter the line of work, an increase in sales is a driving point behind most departments. While many people think that public relations simply handles press releases, this division has a strong ability to influence sales. Below are six ways that your PR department...

5 proven PR strategies to boost sales and grow your company

5 proven PR strategies to boost sales and grow your company

These days, it's more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for...