The following is an excerpt from "A Pretty Decent Guide to Brand Advocacy", a whitepaper devoted to what some have called the "Holy Grail" of marketing. Brand advocacy works because recommendations from friends and family are the most trusted form of advertising there...
The following is an excerpt from "A Pretty Decent Guide to Brand Advocacy", a whitepaper devoted to what some have called the "Holy Grail" of marketing. Brand advocacy works because recommendations from friends and family are the most trusted form of advertising there...
People love a good success story. But maybe no one likes them more than Jonah Berger. The bestselling author of Contagious: Why Things Catch On and future star of our next webinar, Dr. Berger has spent the last decade researching what makes things popular. From the...
![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
Nothing moves the media needle like a scandal. And nothing can be so damaging to a brand's reputation as the ensuing bad press. The number of companies that in recent years have been dragged through the media mud, whether rightly or wrongly, is basically endless. A...
As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...
Andy Warhol predicted that “In the future, everyone will be world-famous for 15 minutes.” But these days, with everybody vying and dying for attention, fame rarely comes unsolicited. You and your business need to work harder than ever in choosing the right media types...
Video games have come a long way since the days of Bonk’s Adventure and Lode Runner, but sometimes they still manage to disappoint. Unfortunately, No Man’s Sky from developer Hello Games has been one such game. After a seriously impressive teaser and a tonne of hype,...
Donald Trump has a son named Donald Trump Jr. And on September 19, at 4:41 p.m., Junior let rip with a tweet comparing Syrian refugees to poisonous Skittles. This image says it all. Let's end the politically correct agenda that doesn't put America first. #trump2016...
Episode 10 began with a bang, not a whimper, as Jillian let loose with what has come to be her trademark scream after Emmett accidentally dropped a gift basket. Twitter responded immediately. Jillian is the most annoying person on the face of the planet! That scream...
Ah, the first week of September. That time of year when, in many parts of North America, summer is slowly receding, temperatures are dropping ever so slightly, and the kiddies are ramping up for back-to-school. It’s also pumpkin spice latte time. As a citizen of the...