March Madness. It’s upon us once again, that magical time of year when 64 teams become one, and the NCAA crowns its men’s college basketball champion. Last year, MediaMiser analyzed 13,000 tweets to see who the people were picking to win it all (Kentucky was a good...
The NHL trade deadline came and went on Monday, and while there weren’t that many deals done among the league’s 30 teams ━ one reporter even referred to it as a “lunchbag letdown” ━ there was no shortage of speculation leading up to the deadline and analysis...
Keeping an ear to the ground. Knowing which way the wind is blowing. Having your finger on the pulse. Whether you’re an industry leader or leader of men, the knowledge of what’s being said about you and yours, by whom, and in what capacity is invaluable. And it always...
It’s awards season. And everybody loves awards season. Nowhere is that fact more obvious than on the great social barometer known as Twitter. The Screen Actors Guild Awards took place on January 30, the second major awards show of the year after the Golden Globes...
“Corporate social responsibility”, as a term, has the look of typical business-speak, doesn’t it? But don’t let that deceive you - CSR is not just another piece of jargon from the corporate world. For those new to the term, CSR “aims to embrace responsibility for...
Up until very recently, hardly anyone outside the health and pharmaceuticals industry had ever heard of Theranos. But that changed the morning of October 15, when The Wall Street Journal published an absolutely scathing exposé on the Silicon Valley startup. The...
Like many great things throughout history (see: penicillin, Silly Putty), it was unintentional. Last night, between the second and third periods of her team’s tilt with the Chicago Blackhawks, Elise Butler, head of the St. Louis Blues social media team, did what no...
While New Zealand will savour its second straight title, the 2015 Rugby World Cup might be one that USA Rugby wants to forget: the Eagles were outscored at the tournament by 106 points, en route to losing all four matches. Sad side note: only Uruguay scored fewer...
Less than a week after a playoff run that made fans out of an entire country, Alex Anthopoulos, the architect of the most successful Toronto Blue Jays team in more than two decades, has left the organization. Though it’s been widely reported that Anthopoulos was...
On Day 4 of TIFF 2015, at an otherwise run-of-the-mill TIFF press conference like countless others at every film festival, a young reporter from Xtra Daily stepped up to the microphone. His question was directed at Tom Hardy. You know what happened next. The media...
The 2015 U.S. Open wrapped up on Sunday. While the men’s pre-tournament Twitter favourite, Novak Djokovic, proved the masses right by claiming the 10th major of his career, the big story was Serena Williams’s collapse in the semi-finals. She was unable to complete the...
It’s finally here, the 2015 Toronto International Film Festival. The movies, the stars, the parties, the after-parties, more stars...it’s a date circled on the calendars of movie buffs for months. And as the excitement builds and bursts forth, Twitter devotedly...