When Apple launches iOS 9, a move widely believed will happen this week, those in digital marketing and sales will be paying close attention. That’s because the new operating system will allow users to install an ad blocker, something no previous incarnation has done....
McDonald’s has announced that it will indeed be offering nationwide all-day breakfast. After some apparently successful market testing in San Diego beginning in April, the fast-food chain has committed to implementing the massive menu change across the U.S. by...
Though it doesn’t have the ad power of the Super Bowl, and doesn’t attract the gamblers among us as much as March Madness, don’t cry for the US Open; it gets its fair share of attention. Starting Monday, August 31st in Flushing Meadows, New York, the fourth major on...
The Toronto Blue Jays are on a tidy little run these days, having won 21 times over their last 26 games, and look destined to get back to the postseason for the first time since winning the World Series in ’93. But while the boys in the locker room are playing like...
This past weekend, USA Rugby played one of its final tests ahead of next month’s World Cup versus Rugby Canada, trouncing the Canadians 41-23. The match saw hundreds of tweets mention #USARugby, a good portion of which zeroed in on the result, including this quippish...
If you watch just one video on YouTube today, perhaps you’d like to make it this one. It’s titled ‘The Most Boring Viral Video’, and it sure looks, at first glance, like it might be. But give it a minute…or at least 30 seconds. You may change your mind.. First posted...
Though the 2015 Toronto International Film Festival doesn’t officially open until September 10, that hasn’t stopped the Twitterverse from chattering up a storm in anticipation. Using its patented Enterprise software, MediaMiser has monitored which way the Twitter TIFF...
McDonald’s isn’t doing so well. The fast-food colossus has been acutely suffering for two years, having posted slumping numbers for six consecutive quarters. The giant is ailing. It’s sick. It’s casting around wildly for ways to stop the bleeding. And it thinks it may...
Ivy Lee invented the press release in 1906. It hasn’t changed much in 110 years — until now. OMG, have you seen what Chevy just did?! 😯 On June 22, the automotive giant took a genius step toward engaging the coveted Millennial and Generation Z demographics when it...
It’s no secret that online video is on the upswing. It has been for years—and the wave is showing no signs of crashing. The organic reach and engagement of video over photos or text-only posts is very well known —any marketing or PR pro will tell you that. But if you...
In late February, Google announced it planned to introduce changes to its ubiquitous search algorithm on April 21 to “help users discover more mobile-friendly content.” What this means is that if your website isn’t programmed to display responsively on a mobile...
Having celebrated its 29th year this past week, South by Southwest proved again why it’s perhaps the world’s foremost multi-disciplinary festival, where the 2,200 musical acts accounted for only part of the action over the 10 days of its frantic annual existence. And,...