When was the last time you went to a brand’s website before checking out their Instagram feed? It’s 2018—and Instagram is the new homepage. “Followers” are the new customers, “likes” are the new reviews, and “engagement” is the new client testimonial. Consumers are...

Melanie Brandman is the Founder & CEO of The Brandman Agency and travel industry expert. She is also the creator of Travel Curator, the online lifestyle publication and social media platform.