Melissa Power

Melissa Power
As a senior program director at Interprose, and unofficial “closet engineer,” Melissa Power has become well adept at translating an organization’s objectives into a successful communications campaign. Melissa is dedicated to precisely identifying clients’ goals and employing an effective mix of communications tools—from traditional to digital elements—that get measurable results.
3 ways to fine tune your message for the mainstream media

3 ways to fine tune your message for the mainstream media

Regardless of your industry, maximizing brand awareness across the spectrum of audiences important to your business is essential. In addition to marketing and social media elements, your communications strategy should include targeting a broad array of media outlets...

Your pitch is ready—but how’s your subject line looking?

Your pitch is ready—but how’s your subject line looking?

When it comes to pitching a story to the media, we spend loads of time—hours, days, weeks even—conducting research and writing the pitch. We agonize over identifying target outlets and key editors at those outlets, poring over everything they’ve written since the dawn...