Regardless of your industry, maximizing brand awareness across the spectrum of audiences important to your business is essential. In addition to marketing and social media elements, your communications strategy should include targeting a broad array of media outlets...
When it comes to pitching a story to the media, we spend loads of time—hours, days, weeks even—conducting research and writing the pitch. We agonize over identifying target outlets and key editors at those outlets, poring over everything they’ve written since the dawn...