Happy New Year everyone, and welcome to what’s sure to be another exciting year for PR. Could it be as exciting as 2023? Or even more so? We will find out soon enough. Meanwhile, last month goes down as the biggest December we’ve ever had, with traffic scaling...
What will the AI marketplace look like in 2024? Expect to see power shifts among vendors as the biggest investments in AI triple
2024 will be a pretty good year to be an AI vendor. Following a year of innovation, research and development in AI across cloud computing, SaaS, embedded end-to-end, semiconductors and hardware, the market is now expected to start paying off for the most advanced...
The state of trust: Security risks pose ever-larger threats—9 working weeks a year are spent on compliance, but few have strong risk visibility
It’s not surprising that consumers and clients are having a hard time feeling that their personal or business data is safe and secure when engaging or interacting with a brand or company these days—breaches have been common throughout the digital age, but with...
Corporate citizenship in America: Companies take a variety of approaches, but measurement and reporting need improvement
Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies. With brand purpose...
Are CX leaders moving too fast with AI adoption? Consumers remain unsatisfied with contact center interactions due to confused chatbots
When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes. That clearly hasn’t happened, but those...
People management is the biggest obstacle for 7 in 10 companies, HR professionals say: Finding solutions will be critical in 2024
As the challenges with digital transformation and AI integration continue to pile up, new research suggests a more organic core issue is the biggest obstacle brands and businesses face today—managing its people. The pandemic forced organizations to clearly define...
Top CX trends to expect in 2024: New research uncovers 4 important shifts that will define the consumer experience this year
AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement. New research from experience management...
Digital fatigue sees marketers turning to proven channels and strategies
Like most other business fields, marketers embraced a whole new way of working in 2023. But amid all the technoprogress, new research from marketing solutions firm R.R. Donnelley Sons & Company () found that the lingering economic uncertainty, increasing privacy...
The new year starts off with a glaring perception gap: C-suite confidence not shared by consumers when it comes to data, CX and relevance
Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age. New research from enterprise customer data platform Treasure Data reveals...
Will 2024 be the year of AI reckoning? Looking back at last year’s massive adoption rate, remaining barriers, and trends leading us into a new year
2024 will be a landmark year in business tech. We’ll obviously continue to see AI saturate business operations, with advances we may not be able to envision just now pushing the tech further into customer relations, productivity, automation and more, getting more...
2023 social video analysis: Instagram Reels outperformed all other video content
Social media video content has proven to be the best way for brands to reach today’s younger consumers, and many of the older ones too. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of...
2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research
Travel has made a huge comeback in the last couple of years, and new research from group travel platform TrovaTrip offers a glimpse into the evolving landscape of travel preferences and behaviors for the entire travel industry. The firm’s 2024 Travel Trends report,...