Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Financial services industry’s brand intimacy struggles continue

Financial services industry’s brand intimacy struggles continue

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. However, the industry is showing improved...

How CMOs plan to leverage AI to take the guesswork out of creativity

How CMOs plan to leverage AI to take the guesswork out of creativity

New research from AI content generation and decisioning platform Persado, which aims to unlock the value of the right words at every customer interaction, provides insights on CMOs’ perceptions of their company’s readiness, and best practices for applying AI to an...

Digital marketers expect to double messaging volume by 2024

Digital marketers expect to double messaging volume by 2024

Much changed in 2020 about the way marketers worked, from the technology they used to the frequency with which they visited company offices. But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and...

Consumer attacks on brand leaders now a serious threat to companies

Consumer attacks on brand leaders now a serious threat to companies

The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private. The firm’s new 2,000-person survey...