The explosive growth of the Creator Economy, particularly over the last couple of years, is a clear signal that consumers want more avenues of professional content than just media and marketing—and with leading creators having a big influence on consumer behavior,...
What a dilemma we have. Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and...
From widespread misinformation and security threats to identity fraud and fake voice clones, cyber threats have increased exponentially in the age of AI-generated deepfakes, and companies are scrambling to develop response plans to address these threats, now that once...
Despite growing interest and enthusiasm for Generative AI in the enterprise, significant challenges are emerging that threaten the success of GenAI projects, and according to tech-focused consultancy Enterprise Strategy Group (ESG) and data storage and cloud...
Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await. New research from predictive analytics firm First Insight reveals that retailers are...
AI implementation and reckless use are by no means strangers—there have been substantial and reasonable concerns about risky and uninformed deployment since generative AI first made its grand appearance. And now, 18 months later, there’s not a whole lot of evidence...
As we prepare to move to the next level of Generative AI, new research from cloud data engineering consultancy Hakkoda shows that 50 percent of organizations are already using Gen AI for automation, but sophisticated use cases like AI copilots, ETL/ELT, and schema...
AI has revolutionized the business world, but it’s important to keep in mind that as robust as AI capabilities have become, the technology is still very much in its infancy. And at about the 18-month mark since generative AI began to be widely used, we’re at the stage...
Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal...
In an age where consumers are craving authenticity from brands and businesses, it shouldn’t seem surprising that brands enlisting influencers and other content creators for their campaigns are driving more interest and consumer engagement. But new survey research from...
The lofty promises of generative AI have been dangled in front of business leaders for more than a year, and the returns have been holding steady for some, but nothing like what they’d been led to expect by the enormous hype. But that ROI appears to be turning a...
In a digital age where the financial communications landscape is rapidly evolving, the need for a profound understanding of strategic public relations and marketing has never been more critical. As we mark the 25th anniversary of Gateway Group, we delve into the...