ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...
It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them...
The abundance of challenges that brands and businesses are facing so far in 2023 is taking its toll on marketing leaders and teams, and new CMO Council research reveals that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of this...
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the...
It’s never easy to be in marketing communications, but there are some particularly nightmare-inducing issues on the table these days. The unrelenting demands to prove ROI and drive profits, combined with capricious consumer values and an erratic economy, have created...
Getting metaverse strategies up and running was a huge business priority just a few months ago—and then along came ChatGPT. That generative artificial intelligence (GAI) platform and others like it changed everything in the comms playbook–and quickly. It’s only been...
With a large majority of consumers purchasing online regularly, and a volatile history of widely publicized data breaches, errors, ransomware and hacks victimizing customers and businesses, digital trust can make or break an organization in the modern marketplace—and...
Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the...
As powerful new generative AI tools and continuous improvements to automation are rolled out at an increasingly rapid pace—causing some to fear that their human skills will become unnecessary sooner than later—a new research report finds that one of the biggest...
Content creation as an industry—one that marketers and communicators are more frequently turning to—has exploded over the last year, birthing a fully-formed class of businesses and economic infrastructure that supports more than 200 million content creators, curators,...
Big brands and enterprises aren't the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer...
In their quest to provide the seamless buyer experience customers expect just as much now as quality products and services, B2B brands are scrambling for stability in the CX landscape—and they’re escalating the pressure on the comms agencies and vendors they partner...