Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
The State of Chat—new study shows its rising importance in business

The State of Chat—new study shows its rising importance in business

Real-time communications app PubNub announced findings from its first State of Chatsurvey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...

Consumers expect brands to commit to inclusivity in their advertising

Consumers expect brands to commit to inclusivity in their advertising

There’s a clear diversity and inclusion movement in advertising. But new research by Getty Images reveals that nearly 80 percent of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising—that they...

Automotive industry ranks #2 in brand intimacy—which brands lead?

Automotive industry ranks #2 in brand intimacy—which brands lead?

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...

Connection-starved consumers will reward brands that share values

Connection-starved consumers will reward brands that share values

Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as...

TV commercials and online ads are losing their influence during COVID

TV commercials and online ads are losing their influence during COVID

The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...

How Gen Z is influenced by higher-ed marketing during COVID

How Gen Z is influenced by higher-ed marketing during COVID

COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...