How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? New research from Groupon and the National Black Chamber of Commerce, in recognition of August’s National Black Business Month, finds that consumers...
As the pandemic shifts again with new threats to business and consumer industries, customer and employee experience firm Medallia has released The Future of Retail Consumer Behavior, a new report examining the changes in retail consumer behavior over the last year,...
Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...
New research from the CMO Council finds that as companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy,...
It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape. This new research from cross-device digital identity resolution firm Tapad evaluates the current state of...
For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it). New research...
Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. Despite gains made in consumer confidence as recently as last month, new research from experience...
Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators...
Websites are often the gateway the brings customers to your brand, so in additional to featuring the best content and messaging you can, the site’s visual appeal also plays a key role in that engagement. About two-fifths of consumers (39 percent) are attracted to...
In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. More than a year later, are they following through on their...
The news-cycle rollercoaster and news-consumption patterns continue to warp among consumers—and baffle communicators. While recent TV news has covered the COVID pandemic, the Delta variant, ongoing Democrat vs. Republican political tug-of-wars, the January 6th...
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...