A new CMO Council report reveals that smart sourcing has become paramount to successful modern marketing given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of increased and...
Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS...
According to new research from CSR and philanthropy firm Sparo on the sentiments of U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses...
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are...
Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
New research from digital transformation acceleration firm DeepSee.ai reveals that the corporate race toward digital transformation and data automation remains a top priority for business leaders, even as existing and emerging toolsets fail to drive actual outcomes....
Today's shoppers have lost their loyalty as they hunt for the brand with the best selection, the best prices and the best overall experience following two uncertain and unstable years, when consumers made purchases out of necessity and panic—which has resulted in...
A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. It also revealed that PR budgets either increased (45...
As this year’s college graduates prepare to enter the workforce, nearly three in four Americans say they are more likely to seek employment with companies that are committed to breaking down discriminatory hiring practices, according to an annual survey conducted by...
New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. Although this year the majority of respondents were from brands generating greater than $200M in online revenue...
New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The study of more than 550 business leaders across...
ESG measures remain a strong and growing priority for businesses in 2022, especially as they begin to emphasize a balanced focus across environment, social and governance factors, affirms new research from integrated risk and compliance management software firm NAVEX....