It’s hard to imagine doing business in the 21st century without an online presence, but here we are entering the century’s third decade and new research from portfolio website Visual Objects reveals that a significant number of small businesses are just this year...
February was another banner month for us, continuing the great momentum we had in January. And once again, our terrific contributors were the true stars, accounting for all but two our Top 10 posts last month. Tackling some hot-button issues like PR mental health, the...
In order to solve data quality challenges that plague organizations today, businesses must understand the most prevalent data quality misconceptions.New research fromdata management tool firm Infogix debunks seven popular data quality myths that are doing businesses...
New research from Getty Images reveals that while people tend to place high value on the wellness of themselves, their family and the Earth, their intention does not always necessarily translate into action—which presents a unique opportunity for brands to engage and...
In the fast-paced internet age, social media trends and site status rise and fall quickly—traditionally, OG sites like Facebook and YouTube maintain relevance with the older set (i.e., not Gen Z), while new ones emerge regularly with more youthful appeal. New research...
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined...
Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in...
New research from Wells Fargo reveals that small business owner optimism has softened a bit for their businesses and future expectations. But respondents indicated attracting new customers continues to be a key challenge, as many owners share plans of how they will...
Creating emotional connections with finicky younger consumers is anything but fun and games for brand marketers—except for the ones who actually manufacture those fun and games, according to the newly released Brand Intimacy 2020 Study, the largest study of brands...
Consumers have lately been demanding that the brands they support take stands on societal and cultural issues, and a new survey report from 5W Public Relations reveals that nearly three-quarters (71 percent) of all respondents say it’s important to them to buy from...
As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector...
It’s 2020, and for many, the presidential election will be top of mind a lot of the time—and that includes at work. But more than ever, politics is now synonymous with partisan outrage, open hostility and aggressive finger pointing—all of which can make for an...