Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Most small businesses execute email campaigns without CRM

Most small businesses execute email campaigns without CRM

Almost two-thirds (64 percent) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from creative firm hiring guide Visual Objects. Without CRMs such as HubSpot or...

Many businesses’ COVID response could cost them employees

Many businesses’ COVID response could cost them employees

New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response. The firm’s report, Full-time...

How businesses can satisfy “digitally impatient” customers in 2021

How businesses can satisfy “digitally impatient” customers in 2021

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The firm is calling on employers to ensure that their staff have the skills to create a first-class digital...

E-commerce marketers aren’t as data-driven as they want to be

E-commerce marketers aren’t as data-driven as they want to be

Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other...