Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating...
Compared to slogging through malls and markets, online shopping should be easy—but with piles of product marketing bombarding us every time we do a casual search, sometimes “easy” can be even more difficult and exhausting. New research from tech shopping consultancy...
As we know, leadership has become complicated in the post-pandemic age—today’s employees, especially Gen Zers, have higher expectations of their workplace experience, their engagement with leaders, and of the purpose commitments of their companies, among other...
Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior. And this places us at a pivotal moment for digital marketing—with Google getting ever closer to...
Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...
It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm...
With all the post-pandemic focus on personalized targeting, embracing the customer journey, collecting data and then panning for useful insights, and more recently, incorporating AI, marketers and communicators may have pushed their focus on creative output into the...
Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research...
The customer experience has grown from a post-purchase service challenge into a multifaceted obstacle course for brands—and nearly every one is failing miserably, according to new research from Forrester. CX quality among brands in the US sits at an all-time low after...
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and...
The scenario is ripe for chaos in the coming months as the presidential-election battle heats up, along with the vitriol of a divided nation—we have the already out-of-control spread of disinformation, sure to be intensified by the malicious use of generative AI,...
With four powerful but very different generations having an equal hand in driving the consumer marketplace and the workplace today, and with experience now such a major force in their purchasing decisions and increasingly in their job satisfaction, it’s imperative...