Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Influencer fraud in focus: The impact on the U.S. influencer market

Influencer fraud in focus: The impact on the U.S. influencer market

Your influencers are racking up the follows, but is your brand really benefitting? There’s a good chance the results of your campaign may not pan out as planned, as new research from AI analytics platform HypeAuditor reveals only 59 percent of Instagram followers in...