With generative AI at the wheel, the customer journey is heading into previously untraversed territory, and the rift between businesses with great CX and those without is about to become a seismic abyss—and those that miss the mark on implementing, or worse, don't...
Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves. New research from...
When generative AI first gained momentum on the business scene about this time last year, the fear was rather widespread that the wunderkind tech would be displacing employees and taking over their jobs. As the year went on, leaders started assuring their employees...
Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit. But new research from the Institute of Public Relations reveals that communication...
The ongoing struggle among brands and businesses to digitally transform their sales organizations to improve online product discovery, deliver a better customer experience for buyers, and increase operational efficiency seems never-ending, and this is especially true...
Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience. After analyzing millions of video hours from over 500K content professionals...
As leaders across industries continue investing in AI tools for a wide range of issues they feel their businesses will need to address in 2024, new research from accounting, consulting, and technology firm Crowe LLP and Forbes finds that the ubiquity of AI and the...
SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it...
As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use. New research from digital operations management firm...
The value of human capital is becoming more evident in brands and businesses around the world. As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value...
Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in...
AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure....