Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
A visual guide to creating effective influencer marketing campaigns

A visual guide to creating effective influencer marketing campaigns

For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One...

3 new dimensions defining today’s employee relations

3 new dimensions defining today’s employee relations

In virtually every industry, the relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organizations are thinking about the future, according to new research from Gartner. Today’s new...