As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications...
For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One...
For both businesses and consumers, it’s hard to avoid online trolls and troublemakers in this day and age. They used to be fairly easy to spot and ultimately ignore, but as these predators get more sophisticated—and as fake news and disinformation further permeate the...
The future of the electorate is watching, and it's teachers and social media that are influencing young peoples' political views, according to a new survey on election knowledge from online education platform Study.com. A snapshot of the survey findings shows:...
As COVID gains strength again, and with brands facing an all-important holiday season, consumers are once more shifting their behaviors. The fact is, many are unsure what they should do now, and they’re looking to brands for help—and will surely be rewarding the ones...
In virtually every industry, the relationship between employers and employees has shifted significantly due to the major transformation in the way people work, and how organizations are thinking about the future, according to new research from Gartner. Today’s new...
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research...
As environmental and societal issues such as corporate purpose and sustainability rise to the forefront as major C-suite issues, new research from RBC Global Asset Management (RBC), the asset management division of Royal Bank of Canada, reveals the adoption of...
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a...
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world...
This election season has become about far more than politics for Gen Z and Millennials (ages 18-37)—in fact, they report that it’s turned into the fight of their lives. New research from social-first entertainment firm Fullscreen examines the voting behaviors of these...