Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Retailers’ poor holiday performance cost them permanent customers

Retailers’ poor holiday performance cost them permanent customers

With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...

Only a third of marketers have a marketing attribution strategy

Only a third of marketers have a marketing attribution strategy

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in...

Consumers are savvy about brand safety issues in advertising

Consumers are savvy about brand safety issues in advertising

Brands may think their ad’s adjacency to harmful online content may not consciously register with news consumers (although it can lead to unintended associations made by readers that steer them away from the brands involved), but according to new research from...

ICYMI: Bulldog’s Top 10 most popular posts in December

ICYMI: Bulldog’s Top 10 most popular posts in December

What a way to wrap up the year! With all the holiday hubbub and extended vacation days, December has historically not been our best month—but of course, this December was not your typical one. But as in happier years, the lion’s share of our leading posts showcased...