Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
New research examines COVID’s shopping and social impact

New research examines COVID’s shopping and social impact

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...

Consumers make immediate purchases after seeing diverse ads

Consumers make immediate purchases after seeing diverse ads

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory...

6 factors that determine the success rate of digital transformations

6 factors that determine the success rate of digital transformations

Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new...

90% of companies transformed their business in response to COVID

90% of companies transformed their business in response to COVID

Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows. In a survey of more than 2,800 senior managers in the U.S., 9 in 10 respondents said their organization has improved operations or...

ICYMI: Bulldog’s 10 most popular posts in October

ICYMI: Bulldog’s 10 most popular posts in October

In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...

Most say their company has failed at creating a diverse workplace

Most say their company has failed at creating a diverse workplace

Changes in public opinion regarding workplace diversity are causing businesses to respond to employees' expectations and take action to improve diversity. But according to new data from B2B ratings and reviews firm Clutch, more than half (54 percent) of American...