Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other...
Dealing with the COVID crisis and other societal challenges has posed challenges for brands and businesses for which no clear resolutions have emerged, but new research from technology and business solution provider NTT points the C-suite to technology for help. The...
A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization. “This debut report is...
As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs...
What traits make a good leader? It depends on who you ask, according to a new report from management consulting firm Oliver Wyman. Men and women across all industries have different views on what a "good" leader is—agreeing on only one key trait in their top three....
After the most unique year in our lifetime, forecasting the year ahead in communications calls for equally unique insights and expertise. Boston-based Birnbach Communications, a PR and social media agency focusing on thought leadership, has issued its 19th annual list...
As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences. New research from customer experience management firm Merkle...
Following a year that saw monumental changes in consumer behavior, new research from 5W Public Relations, one of the largest independently-owned PR firms in the U.S., looks at today’s consumer spending culture—and the biggest influences behind buying behaviors. The...
In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with...
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from...
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...