Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...

Even without a vaccine, many people around the world think it’s OK to travel now
Recent developments and the imminent progress towards a COVID vaccine are promising, but most consumers surveyed are not waiting for a vaccine to travel—and an increasing number of travelers say it OK to travel now, according to new research from management consulting...
Anticipating post-election legislation, regulation and policy changes, execs are rethinking strategies
Following a heated campaign season and the U.S elections, executives are responding to uncertainty from the impending changes in legislation, regulations and policy by rethinking their corporate strategies in the U.S. and abroad, according to new research from...
Consumers make immediate purchases after seeing diverse ads
Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory...
With frustrated consumers ready to abandon brands, it’s time to change engagement channels
As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty. Consumers across...
Believing normalcy won’t return until 2022 or later, women revise holiday shopping plans
A majority of women in a new survey from fintech firm daVinci Payments do not expect everyday life post-COVID to return to normal until 2022 or beyond, and suggests that women will be overwhelmingly embracing online and mobile shopping this holiday season—and this...
6 factors that determine the success rate of digital transformations
Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new...
U.S. brands communicating better during the pandemic than anywhere else in the world
Brands around the world are struggling to find ways to stay visible and stay relevant for consumers during the ever-evolving COVID crisis, and new research from language and behavioral science agency Schwa reveals which countries are having best results—and offers...
90% of companies transformed their business in response to COVID
Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows. In a survey of more than 2,800 senior managers in the U.S., 9 in 10 respondents said their organization has improved operations or...
ICYMI: Bulldog’s 10 most popular posts in October
In a challenging month of economic turmoil, COVID resurgence and political divisiveness, Bulldog had one of its biggest months yet with a mixture of timely insights for both media and communicators, and more evergreen tips and tactics for PR and marketers in the...
Most say their company has failed at creating a diverse workplace
Changes in public opinion regarding workplace diversity are causing businesses to respond to employees' expectations and take action to improve diversity. But according to new data from B2B ratings and reviews firm Clutch, more than half (54 percent) of American...
Businesses are increasing investment in digital channels and AI for better customer experiences—will it work?
Customer service has emerged as the key differentiator for successful brands and businesses in 2020, and smart marketers are focusing intently on the seamlessness and ease of the full customer journey to deliver the best experiences. New research from cloud contact...