Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Disruptions in leadership amp up calls for transformation

Disruptions in leadership amp up calls for transformation

COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance,...

Why it’s critical for brands to ramp up YouTube marketing

Why it’s critical for brands to ramp up YouTube marketing

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones...

Surviving a PR crisis, from first steps to resolution

Surviving a PR crisis, from first steps to resolution

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...

PR tips for building a strong email list

PR tips for building a strong email list

For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...

Brand pivoting is critical in the COVID age—how agile are you?

Brand pivoting is critical in the COVID age—how agile are you?

Many basketball coaches say the reverse pivot is one of the fastest ways to improve a young player’s attack skills. Similarly, brands that are quick to adapt and pivot may also see quicker success as consumers emerge from under the pandemic. What’s changed Sure, many...

CX is the new comms battleground—is your brand prepared?

CX is the new comms battleground—is your brand prepared?

A lot has changed this year. First, the pandemic with its rules, travel bans, and restrictions, then BLM and subsequent logo and mascot name changes, and all this against the backdrop of a hotly contested presidential election. The common denominator is that all these...

U.S. podcast ad spend now surpassing $1 billion

U.S. podcast ad spend now surpassing $1 billion

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4...

Social media is today’s growth engine—is your brand on track?

Social media is today’s growth engine—is your brand on track?

Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...

Facebook says pandemic affected its ability to police the platform

Facebook says pandemic affected its ability to police the platform

Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....

How to create unique experiences with interactive content

How to create unique experiences with interactive content

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...

So long, bland PR content—hello, conversational marketing!

So long, bland PR content—hello, conversational marketing!

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive...