Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
5 insider tips for boosting your Instagram engagement

5 insider tips for boosting your Instagram engagement

Instagram remains one of the best places to market your brand online, gain a loyal following, and build an invaluable community that supports your business. Engagement slumps, however, are inevitable. Here are some essential steps to taking your Instagram engagement...

Seven PR nightmares you’ll never believe happened

Seven PR nightmares you’ll never believe happened

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan. Here...

Twitter on the hunt for a “Master in the Art of Twitter”

Twitter on the hunt for a “Master in the Art of Twitter”

A most frequent challenge launched at Twitter’s upper management is that those in the boardroom fundamentally misunderstand the platform, what the platform does best, and the myriad ways it fails its users on a daily basis. This can best be expressed in the approach...

Social media promotions—how to maximize results for strong ROI

Social media promotions—how to maximize results for strong ROI

Back in our college days, many of us went through the rush process of joining a sorority or a fraternity. Most of these panhellenic organizations on campuses across the country involve the payment of dues each semester. Because of this concept, some who do not favor...

Why knowing each social platform’s audience matters

Why knowing each social platform’s audience matters

Social media was created to connect people. In a world that’s quickly growing more distant and isolated, people crave connection to others—even if it’s behind a computer screen. Because of this, and because social media is so convenient, brands have capitalized on the...

How to use location targeting to get the most out of marketing

How to use location targeting to get the most out of marketing

Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from...Burger King. This campaign...

Tips for marketing to the change-averse consumer

Tips for marketing to the change-averse consumer

It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans....

Do’s and don’ts for marketing to a niche audience

Do’s and don’ts for marketing to a niche audience

Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to...

Harnessing the power and reach of email marketing 

Harnessing the power and reach of email marketing 

Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a...