Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Can your marketing connect with Gen Z in 8 seconds?

Can your marketing connect with Gen Z in 8 seconds?

“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...

What marketers need to know about shopping cart abandonment

What marketers need to know about shopping cart abandonment

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...

How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...

The risks—and benefits—of working with virtual influencers 

The risks—and benefits—of working with virtual influencers 

There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has...

Gen Z gaining huge market share—is your brand engaging them?

Gen Z gaining huge market share—is your brand engaging them?

Forty percent—that’s the market share Kelton Global, a consumer insight and consulting firm, says Gen Z will hold in 2020. One of the most publicized members of Gen Z, defined as those born in the late 1990s and early 2000s, is Greta Thunberg, who only turned 17 in...

What’s trending in 2020—and how can brands best adapt?

What’s trending in 2020—and how can brands best adapt?

With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...

The rise of Kidfluencers—3 examples of today’s biggest stars

The rise of Kidfluencers—3 examples of today’s biggest stars

The word seems to be an oxymoron: a child influencer, including even online personalities who have yet to enroll in preschool. Despite both YouTube and Instagram prohibiting individuals younger than 13 from opening an account, that doesn’t stop parents of young...

How we got to a $10 billion influencer marketing industry

How we got to a $10 billion influencer marketing industry

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over...

Influencers will be flexing their social media star power in 2020

Influencers will be flexing their social media star power in 2020

2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that. In a prequel...

Marketing tips for all ages from Pornhub’s comms strategies

Marketing tips for all ages from Pornhub’s comms strategies

With millions of users and an average of 115 million visits per day in 2019, Pornhub’s website must be doing something right within its marketing department. Last year was certainly a big year for this adult website, and it totaled 42 billion visits from people all...

4 strategic steps to developing your influencer marketing campaign

4 strategic steps to developing your influencer marketing campaign

In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following,...

A decade of Instagram—the best ways for marketers to use it now

A decade of Instagram—the best ways for marketers to use it now

October 2020 will mark a decade since Instagram was first launched. Since its birth, Instagram has evolved and matured to become a powerful tool for marketers. Now, with the popularity of 15-second videos integrated with Instagram, marketers recognize the formidable...