After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from...
Looking back on crises and responses in the midst of the pandemic
The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
Avoid ‘Cancel Culture’ with this crisis PR checklist
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...
Why omnichannel PR is so important—3 reasons to work it into your strategy
It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image. Research done by American Express found that...
5 reasons your brand or client should work with influencers
Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...
PR or marketing—which one is more important?
When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...
4 essential PR and crisis comms lessons learned from a year-long pandemic
The global pandemic has had a big impact on every single industry, and the businesses that managed to continue operating likely used PR and marketing strategies. PR professionals have learned plenty of lessons over the past year, including the importance of...
3 ways to use email for effective crisis communication
As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...
Influencers are the new brand mascots—are yours trustworthy?
One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...
3 top PR strategies for the most effective media coverage
Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...
3 digital marketing trends brands can’t ignore in 2021
In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...
Eye-catching tips and tactics for maximizing CTR with video
Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on...