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Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and Chairman of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Looking back on crises and responses in the midst of the pandemic

Looking back on crises and responses in the midst of the pandemic

The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...

Avoid ‘Cancel Culture’ with this crisis PR checklist

Avoid ‘Cancel Culture’ with this crisis PR checklist

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...

5 reasons your brand or client should work with influencers

5 reasons your brand or client should work with influencers

Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...

PR or marketing—which one is more important?

PR or marketing—which one is more important?

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...

3 ways to use email for effective crisis communication

3 ways to use email for effective crisis communication

As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...

Influencers are the new brand mascots—are yours trustworthy?

Influencers are the new brand mascots—are yours trustworthy?

One of the most effective PR tools is word-of-mouth publicity. Consumers will be more likely to use a brand or service that someone they know has had a positive experience with. They are just as likely to be wary of any brand or service that people they know talk...

3 top PR strategies for the most effective media coverage

3 top PR strategies for the most effective media coverage

Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...

3 digital marketing trends brands can’t ignore in 2021

3 digital marketing trends brands can’t ignore in 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...

Eye-catching tips and tactics for maximizing CTR with video

Eye-catching tips and tactics for maximizing CTR with video

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on...