Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
Forget the fakeout—3 tips to attract real Instagram followers

Forget the fakeout—3 tips to attract real Instagram followers

A common strategy for growing your Instagram account is by misrepresenting your reach and influence—the purchasing of followers and likes from black market sites is rife. While building a following is certainly about the numbers, fake followers are typically bots that...

Dick’s Sporting Goods doubles down on gun-reduction messaging

Dick’s Sporting Goods doubles down on gun-reduction messaging

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. Some lauded the call and...

Why live video makes sense for a brand’s crisis response

Why live video makes sense for a brand’s crisis response

Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...

How to build a PR crisis-management team—before crisis strikes

How to build a PR crisis-management team—before crisis strikes

When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...

4 essential communication tips for team managers

4 essential communication tips for team managers

As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on...

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Gucci’s sweater crisis perpetuates fashion PR embarrassments

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...

How the Fyre Festival ignited debate about influencer accountability

How the Fyre Festival ignited debate about influencer accountability

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to...

Crisis planning and management—what to say first in a PR crisis

Crisis planning and management—what to say first in a PR crisis

It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are...

4 easy steps to energize your PR in the new year

4 easy steps to energize your PR in the new year

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more...

PR for a new year—public relations do’s and don’ts for 2019

PR for a new year—public relations do’s and don’ts for 2019

As a constantly evolving field, public relations continues to be a dynamic and interesting field to work in. Keeping up with the evolving PR landscape while also providing value to clients can be a time consuming and overwhelming endeavor at times. Sometimes it feels...

Dollar General’s healthy brand repositioning—what can PR learn?

Dollar General’s healthy brand repositioning—what can PR learn?

  As its name suggests, the Dollar General brand is known for low prices, mainly on home goods and groceries. As is often the case, so-called “junk” foods—snack items that are higher in fat, sugar, and calories, as well as prepackaged items with extra salt and...

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Hasbro’s new Millennial Monopoly—PR genius or mistake? 

Monopoly is such a well-known board game that when someone says “monopoly,” you’re probably more likely to think of the game rather than the concept. Hasbro, the company behind the game, recently come out with “Millennial Monopoly,” and it’s gotten a lot of...