Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
COVID case study: Heinz presents a pitch-perfect quarantine plan

COVID case study: Heinz presents a pitch-perfect quarantine plan

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...

Marketing espionage and the art of competitive intelligence

Marketing espionage and the art of competitive intelligence

According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...

How influencers can bring cancelled live events back to life

How influencers can bring cancelled live events back to life

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...

Do rewards and loyalty programs still matter? More than ever.

Do rewards and loyalty programs still matter? More than ever.

With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when...

Can your marketing connect with Gen Z in 8 seconds?

Can your marketing connect with Gen Z in 8 seconds?

“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...

What marketers need to know about shopping cart abandonment

What marketers need to know about shopping cart abandonment

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...

How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...

The risks—and benefits—of working with virtual influencers 

The risks—and benefits—of working with virtual influencers 

There is little doubt now that the world of marketing is a digitized one, with more brands and advertisers adopting graphic design and online media into their strategies than ever before. While this shift has been a boon for the influencer marketing industry, it has...

Gen Z gaining huge market share—is your brand engaging them?

Gen Z gaining huge market share—is your brand engaging them?

Forty percent—that’s the market share Kelton Global, a consumer insight and consulting firm, says Gen Z will hold in 2020. One of the most publicized members of Gen Z, defined as those born in the late 1990s and early 2000s, is Greta Thunberg, who only turned 17 in...

What’s trending in 2020—and how can brands best adapt?

What’s trending in 2020—and how can brands best adapt?

With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...

The rise of Kidfluencers—3 examples of today’s biggest stars

The rise of Kidfluencers—3 examples of today’s biggest stars

The word seems to be an oxymoron: a child influencer, including even online personalities who have yet to enroll in preschool. Despite both YouTube and Instagram prohibiting individuals younger than 13 from opening an account, that doesn’t stop parents of young...