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Elizabeth Wilkens

Elizabeth Wilkens
5 guidelines marketers need to explore in 2019

5 guidelines marketers need to explore in 2019

It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best...

How to motivate people to review your business

How to motivate people to review your business

In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it's only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review. How would you react if we were to tell you...

Tips for dealing with imminent negative business reviews

Tips for dealing with imminent negative business reviews

It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and...

Which traditional marketing tactics are still effective today?

Which traditional marketing tactics are still effective today?

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but...

PR career ladder—the top traits of a successful PR manager

PR career ladder—the top traits of a successful PR manager

Finding the best person for a high-level job isn’t an easy task for companies these days. Execs need to consider a lot of things, especially when they’re looking for a PR professional. So, what do you need to do in order to present the perfect traits they want in a PR...